Remove websites

B2B Marketing Traction

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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

The real way to get results from your website is to have great content that visitors need or want. Your visitor leaves the site – called a “bounce” in the website analytics world. See my previous post on this, 5 Reasons Your B2B Website Visitors Don’t Trust You.). Why is that? You won’t get a date.

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Certainly a company website is one of the most critical brand touch points. Can they subscribe to a newsletter or watch a video? Can they subscribe to a newsletter or watch a video? Make sure your website likeable, conversational and engaging, not static and full of business-speak.

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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. Here are 5 ways to systematize the process of planning, writing and producing your newsletter. Make a template for newsletter content. Create some standards for what you will publish in each newsletter issue.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Read this post to find out how to increase the return on your investment in time and money on your newsletter. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.

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Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Need help on your website, web content, and especially your home page?

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

articles posted on the website, 4.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. Your great content in the forms just mentioned exist on social media platforms and on your website. social media (other than blogs), 2.)

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A Trip Down the Online Bait and Switch Rabbit Hole

B2B Marketing Traction

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above).

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