Customer Experience Matrix

DECEMBER 16, 2013

Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. Predictive analytics finally take center stage. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 2, 2018

Direct sale of personal data. At least half the discussions of blockchain in marketing propose some form of paying people for their personal data. There’s also a major scalability issue, since current blockchain networks handle just a few transactions per second. Personally, I didn’t see much of a change. Content rights.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

MARCH 4, 2014

Vendemore can also use cookies to identify site visitors for retargeting on other Web sites within an ad network. So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

MAY 11, 2019

Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services. Now a veteran, Jamie sat up and handed the information packet to the nearest person.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 9, 2017

If it weren’t the print edition, I would have sworn today’s New York Times business section had been personalized for me: there were articles on self-driving cars , virtual reality , and how “ Data Could Be the Next Tech Hot Button ”. The artificial intelligence needed to manage personal reality be beyond human control.

Amazon 120

Amazon Facebook Intent Design 120

Customer Experience Matrix

AUGUST 8, 2015

The people are identified by cookies or device IDs and can be shown ads on any Web site that is part of the retargeter’s network. Intent-based ads on social networks work roughly the same way, although the users are known individuals because they had to sign in. How do you test it? and read the results.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

AUGUST 28, 2014

and from a network of third-party Web sites. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

APRIL 24, 2015

It built a network of B2B publishers to sell ads and gather data about their site visitors. This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

OCTOBER 15, 2015

Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

DECEMBER 1, 2017

growth in alternative personal data sources. Okay, maybe I’m the only person who thinks about this. no uptake on the idea of “personal network effects”. There’s no question that I’m the only person thinking about this one. They should know better. - no Customer Data Platform acquisitions. No pressure on privacy.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. Terminus currently integrates with well over fifty ad networks and exchanges. Vendemore ( reviewed here ) is another option.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2013

hese are: Internet-enabled business coaches and experts, who are selling books, videos and other products in addition to their personal time; local service providers, such as dentists, home services, and fitness centers; and businesses selling to other small businesses. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

MARCH 7, 2014

Those haven’t been issues for me personally but they should be valuable to others. In addition to email and SMS, the system supports postcard mailings through integration with a network of printers. Ontraport can now send and receive SMS messages as well. I’m only talking here about new enhancements.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 21, 2010

It’s so different from site-based Web personalization that the possibilities can be hard to grasp. Ad networks already do this to some extent, using third party cookies to coordinate the messages shown to each individual on different sites. Applications can run on personal computers, smartphones, or any other Web-enabled device.

Marketing Management 120

Marketing Management Paid Search Agency Advertising Agencies Rules 120

Customer Experience Matrix

MARCH 24, 2015

Adobe does connect with non-Adobe systems through Audience Manager, its data management platform, which can exchange data with a company’s own CRM or operational databases, business partners, and external data pools and ad networks.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

MARCH 6, 2016

Infusionsoft argues that their partner network is a competitive barrier that would be hard for another software vendor to overcome. This makes channel partners, methodologies, and client support even more important – making Infusionsoft’s head start in experience, methodology, and partner network harder to overcome.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 18, 2017

Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual. There’s still some value to network scale, however.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Customer Experience Matrix

MAY 20, 2017

There are dozens of Web personalization tools available. It will stitch data together when the same personal identifier is used in different source systems, but it doesn’t do fuzzy or probabilistic cross-device matching. Message selection: this is probably where personalization systems vary the most.

Advertising Channels 120

Advertising Channels Personalization Multi-Channel API 120

Customer Experience Matrix

OCTOBER 30, 2014

and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 6, 2008

Personally I found this anything but surprising. I’d say the subject that most engaged them was social networks and how these can be harnessed for marketing purposes. But I didn’t sense much connection between the interest in social networks and any desire for marketers to be more analytical.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 25, 2012

The system is currently available in a free personal edition limited to 3,000 contacts and a $15 per user per month multi-user edition allowing up to 30,000 contacts and some other advanced features. Nimble already has more than 25,000 users across all versions and has a network of more than 250 solution partners.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

AUGUST 14, 2014

6Sense finds new prospects using behavioral data gathered from a network of "several thousand" Web publishers rather scanning public sources like others in this list. It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MAY 27, 2009

This gives prospects a generally positive feeling towards the company even if no personal relationships are created. The idea is to make it easier for the sales person to see patterns and then to drill into the details. At a minimum, it keeps the company in the consideration set during the early stages of the buying cycle.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

APRIL 14, 2010

But combined with a social network marketing announcement in February from smartFocus and Alterian's acquisition of social media monitoring system Techrigy last July, all major consumer-oriented marketing automation vendors have now added some flavor of social media marketing to their systems. .

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

SEPTEMBER 11, 2009

My son works as a sports researcher at a cable television network. When QlikView introduced its free Personal Edition, he decided to use it at work to track a database of college recruiting prospects. His job seems mainly to be looking things up in online databases and, on broadcast days, watching several games simultaneously.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

MAY 16, 2007

Third Screen runs a mobile advertising network and provides tools for advertisers, publishers and carriers to research, place, administer and report on mobile ads. It doesn’t explicitly address the unique capabilities offered by mobile—individual (tied to a person), local (tied to current physical location), continuous (always-on).

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Acquisitions 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MARCH 9, 2015

Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. It also implies there’s a lot of value in “identity association” technologies that link related data to the same person. More about that later.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

NOVEMBER 17, 2006

“People consider personalized, intelligent and convenient contact the most important elements of added value a company can offer.” Insight or cliché? It really depends on who said it and why. In this case, the quote is from UK-based marketing services provider Ion Group ( [link] ).

Customer Surveys 120

Customer Surveys Service Fulfillment Loyalty 120

Customer Experience Matrix

DECEMBER 14, 2009

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word. I should have known that marketers talk first and listen later.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 9, 2009

I had a personal demonstration last week (are you impressed?), The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120