Customer Experience Matrix

MARCH 6, 2016

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. I still think Infusionsoft could be displaced by an aggressive, well-funded competitor, especially as marketing technologies and methods continue to change.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. email-based targeting. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. Marketers looking for a broader range of applications may find other CDPs are a better fit.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

JUNE 13, 2016

LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Intelligence: Uncover opportunities within your market by understanding how to engage active buyers.

B2B Sales 76

B2B Sales Enterprise Management Work Management Zoominfo 76

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. I wanted to talk with Mat and bring this vital information to B2B marketers. As a marketer, we have metrics.

Linkedin 297

Linkedin Research Studies B2B 297

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Photo credit: Wikipedia. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

ViewPoint

AUGUST 14, 2013

That’s quickly changing, says my latest guest on PowerViews, Koka Sexton, LinkedIn’s senior manager of social marketing. This cross pollination fosters relationships and widens your network. The next PowerViews will be with Nick Stein of Salesforce.com. An evangelist for social selling — and a U.S. Twitter: @kokasexton.

Social Media 120

Social Media Media Salesforce.com Cross-Selling 120

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Only B2B

JANUARY 24, 2018

Want to kick off the competition in content marketing? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

SWZD

SEPTEMBER 30, 2019

How does a Marketing leader connect with Sales and Finance leaders in the organization? One key is being able to speak their language, which is what we discussed with our latest guest, Mary Peterson , Vice President of Marketing at Ruckus Networks. About Ruckus Network s. Customer Segmentation.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Webbiquity

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. It does depend on marketing setting up the definitions, rather than letting sales people create their own. I had a personal demonstration last week (are you impressed?),

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Marketing Insider Group

JULY 28, 2015

Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

InsightSquared

MAY 24, 2019

Join the InsightSquared team and 500+ revenue operations, sales and marketing leaders for two jammed pack days of networking, data-driven best practices and valuable insights from leaders in the industry. Colin Nanka is the Senior Director of Enablement for North American Sales and Leadership Development at Salesforce.com.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

AUGUST 14, 2014

This correlates to some degree with market presence. 6Sense finds new prospects using behavioral data gathered from a network of "several thousand" Web publishers rather scanning public sources like others in this list. Here are brief profiles of the vendors I’ve identified in or near this space. There are probably others.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, less than 10 percent are using video analytics to qualify their leads and track the true performance of video assets.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Smashmouth Marketing

NOVEMBER 17, 2009

A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. you subscribe to our B2B Blog: Smashmouth Sales & Marketing. Send us up to 100 of your Dreamforce business cards and we'll send them back to you in a spreadsheet. The only catch.

Lead Generation 100

Lead Generation Salesforce.com Lead Leads 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Biznology

MAY 23, 2011

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Toyota thinks so.

Social Networks 80

Social Networks Salesforce.com Public Relations Network Marketing 80

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. This is a unique metric based on reviews gathered from the G2 user community as well as data aggregated from online sources and social networks. Salesforce.com (product). Social CRM.

Communities 60

Communities CRM Lead Ranking Marketing Management 60

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. One-on-One Marketing.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

DiscoverOrg

AUGUST 14, 2018

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Watch: DiscoverOrg documents our own Account-Based Marketing experiment. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Lead 100