Marketing Insider Group

AUGUST 18, 2015

Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. For many people, mobile content is their most common form of consumption. One of those primary channels should be mobile. Look at your content through a mobile lens.

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

ViewPoint

MARCH 19, 2018

D igital analytics , as stated in the glossary of AT Internet , “…encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications.”. “An AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

The Point

APRIL 19, 2017

Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Some are convinced that our mobile-driven attention spans demand short, interactive content. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Biznology

NOVEMBER 4, 2020

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. Video cost components. Time and talent writing, visualizing, and editing the story. How much do visuals cost?

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Non-Content Offers. Stale Creative. What you’ll learn”, “3 reasons to attend”). Poor User Experience.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Martech

FEBRUARY 6, 2024

Fifty percent or more of B2B customers, according to Winterberry, research products and services online before making purchase decisions (we knew that), look for information on social media, increasingly access content on mobile and are more likely to interact with brands delivering high-quality, personalized content.

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Zoominfo

JANUARY 8, 2021

When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. billion users on desktop & mobile web. . However, at this point in their buying journey, prospects are probably not ready to talk to your sales rep. Email Marketing Lead Generation. Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Marketing Insider Group

DECEMBER 4, 2019

Mobile devices have overtaken desktop as the primary hardware for web browsing. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide. Cluttered websites are also a thing of the past.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Zoominfo

AUGUST 5, 2021

Building team spirit and mobilizing all the knowledge your sales organization has available is vitally important in post-COVID-19 sales enablement, whether or not your sales team is taking a team selling approach. White papers tend to focus on specific problems and how your product helps solve them, building trust and credibility.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Vision Edge Marketing

DECEMBER 15, 2020

The key point is that your organization has an opportunity to mobilize the people on your team who are perceived as peers to your buyers. Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. We refer to this approach as peer-to-peer engagement.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

BOP Design

NOVEMBER 14, 2023

This not only helps to keep users engaged, but it delivers a better user experience than a PDF – especially on mobile devices. In some cases, even white papers can be replaced with long-form website content that educates and delivers value. The performance of your website, particularly on mobile devices, is critical.

Design 94

Design Trends Marketing Websites B2B 94

Launch Marketing

OCTOBER 18, 2023

Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Ensure blocks stack on top of each other, images are sized correctly and all text is readable for your mobile visitors. Images: Whether it is a header image or an image on a blog, check that these are rendering.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Today’s audiences expect hyper-personalization and segmentation, mobile optimization, and interactive elements such as polls or quizzes.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

JUNE 18, 2019

You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo. Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). The goal of any email is to generate engagement. Make Copy Count.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

KEO Marketing

FEBRUARY 18, 2016

KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. Now is the time to create a mobile marketing strategy that works!

Mobile Marketing 48

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 48

Heinz Marketing

FEBRUARY 23, 2023

That also raises the point that traditional methods of reaching audiences might not work in our current landscape as social media and mobile marketing are on the rise. Mobile devices are increasingly being used to access healthcare information, so B2B marketers should optimize their content and campaigns for mobile devices.

Advertising Agencies 100

Advertising Agencies B2B Thought Leadership Lead Ranking Business 100

ViewPoint

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. 22-30 minutes is ideal for the listener who listens on a mobile device away from work. At 6-12 episodes, people recognize the company and that you are hosting a regular podcast.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. This data can also be used by AI tools to create personalized experiences for customers on owned properties like web pages and mobile apps. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Zoominfo

AUGUST 5, 2021

Building team spirit and mobilizing all the knowledge your sales organization has available is vitally important in post-COVID-19 sales enablement, whether or not your sales team is taking a team selling approach. White papers tend to focus on specific problems and how your product helps solve them, building trust and credibility.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. Adapting to Changing Consumer Behavior Mobile-First Approach Mobile devices play a pivotal role in the research phase. Ensure your content is mobile-responsive to provide a seamless experience.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

DAGMAR Marketing

FEBRUARY 8, 2021

If you’ve gone this far you may as well set up organic and mobile views to include only traffic from these sources. Mobile Traffic (Mobile View). Start with your three most important goals; for example, product purchase, email lead form fill, white paper download. Exclude Internal Traffic based on IP (all views).

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Sana Commerce

MARCH 28, 2022

Do they prefer shopping on their computers, or are they completing orders on their mobile phones? White paper. White paper. Staying informed on the ever-evolving needs of the modern B2B buyer is vital for future-proofing your business. Are your customers heading online? More interesting resources.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

The Point

JULY 16, 2015

Seriously though, that is one gorgeous white paper. Let me count the ways: The aforementioned white paper image is HUGE. However, it’s only now, a full two-thirds through the email, that I’m offered any semblance of WHY I would want to download the white paper. But what a beautiful white paper.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

Sana Commerce

MAY 2, 2022

The biggest trend for SEO is mobile optimization , which takes into account the increasing number of employees who conduct their business on their phones. Search Engines understand this, and they rank pages higher when they optimize for mobile. What does mobile optimization look like? White paper: E-Commerce for Marketers.

Trends 52

Trends B2B Marketing Planning B2B 52

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. Imagine you are sitting at your desk, searching for a new website developer.

Design 214

Design Work Management Marketing Management Planning 214

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

The Point

JUNE 27, 2018

The body copy includes two text links to the registration page – both of which use action-oriented language (“Register here”, “Reserve your seat …”) There’s also a registration button below the body copy, a critical element if the email is being read on a mobile device. What would I change? Well, a more engaging header image wouldn’t hurt.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Porch Group Media

MARCH 31, 2020

The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. An overview of today’s purchase intent marketing tools including mobile location identification, online browsing data and trigger data.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

FunnelEnvy

FEBRUARY 19, 2024

Ensure an optimal experience for mobile landing pages to ensure happy mobile users across devices. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Mobile-First Design. Use strong visuals and compelling copy throughout the landing page.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Customer Experience Matrix

MARCH 29, 2007

As you know from Monday's post , I’ve been poking around a bit at mobile marketing software. One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

JUNE 22, 2016

Think of it this way: at any point in the past thirty years, an architecture built around the leading technology of the day would have been utterly obsolete ten (and probably five) years later: The obvious conclusion is that an architecture built on today’s leading technology, mobile, has no chance of surviving the next decade.

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

KoMarketing Associates

MAY 22, 2018

Over the next few years mobile traffic will continue to rise significantly. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. By creating an audience that is made up of mobile users, advertisers have the ability to reach them on all devices, including desktop and tablets. Partially Completed Forms.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151