Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Convince & Convert

FEBRUARY 25, 2014

For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. Like every other marketing campaign, it is crucial that there are established objectives for the campaign to identify if it was successful. » mobile' Image via BigStockPhoto.com.

Mobile Marketing 167

Mobile Marketing Campaigns Online Marketing Marketing 167

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Valasys

MAY 24, 2021

Make sure your website is mobile-friendly and well-optimized for SEO. One can use this platform to promote the products, offers, and services online. I hope this blog will clear your doubts about digital marketing. The post Online Marketing Guide for Business Growth appeared first on Valasys Media.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Marketing Insider Group

AUGUST 18, 2015

Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. For many people, mobile content is their most common form of consumption. One of those primary channels should be mobile. Know your audience’s mobile habits.

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

Direct Response Coach

JUNE 24, 2014

The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. There are specialists for [.].

Online Marketing 100

Online Marketing Landing Pages Link Building Mobile Marketing 100

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. billion active users online (+7.6%

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Webbiquity

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • In fact, by 2015 more U.S.

Positioning 100

Positioning Business Mobile Marketing Stats 100

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 54

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. In our mobile-focused world, this is an exciting new chapter for AdWords. Separate Tablet Bidding (Finally!).

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. provide a custom solution for mobile users.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Webbiquity

SEPTEMBER 1, 2016

Mobile users in the Asia-Pacific region are driving much of this growth. East Asian markets lead the world in number of new Internet users, with South Asia coming in second. More traffic, engagement and conversions await companies and marketers willing to learn the cultural nuances of global markets. Wrapping Up.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Jeff Bullas ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Circle Studio

SEPTEMBER 27, 2018

The post Optimizing Email Marketing for Mobile: 6 Things You Need to Consider appeared first on circle S studio.

Mobile Marketing 60

Mobile Marketing Email Marketing Optimization Marketing 60

Navigate the Channel

NOVEMBER 10, 2023

The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. Marketers in general have discovered that the wide net strategy of marketing is all but dead. How can smaller businesses compete in the digital marketing space against larger companies?

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

Hinge Marketing

MAY 21, 2015

A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? So, what is it about mobile devices that led to this increase in popularity?

Service 48

Service Mobile Marketing Internet Marketing Lead Ranking 48

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Is your website secure, quick, and mobile-friendly?

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Biznology

JANUARY 12, 2012

What are the 5 steps to online marketing success in 2012? Yes, social and mobile are going to be huge. Use these opportunities to dive into mobile, experiment with new social networks or explore games. I happen to have one right here. Get your team in order. Help your team understand your objectives. Assess risks.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

LeadSquared

JULY 28, 2016

Lot of marketers still don’t understand the importance, but if you are ignoring the mobile platform, then you are doing it at your own risk. If you are a company that does even 10% of what you do online and are serious about the future of your business, then you have got to become serious about mobile marketing as well.

Optimization 52

Optimization SEO Marketing Websites Tips 52

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

The Effective Marketer

NOVEMBER 3, 2011

According to Forrester, you should take a look at the following: Annual interactive marketing budget : this involves branching out from the pure email marketing tactic and looking at mobile, tablets, and the like.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Biznology

JULY 10, 2018

Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time. Optimize desktop and mobile marketing. Are you familiar with the differences between desktop and mobile marketing? If not, that’s okay.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

The Effective Marketer

SEPTEMBER 20, 2011

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). For more about the app, the Mobile Marketer blog has a good overview.

Product 100

Product Mobile Marketing PR Press 100

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

DECEMBER 14, 2017

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188