Content Standard

AUGUST 20, 2015

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Microsite 40

Microsite Domain Content Deep Linking 40

Marketing Insider Group

JANUARY 12, 2021

Splash page on your event website. Event microsite. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. In this case, your top priority is to identify opportunities for branding in your event and to build sponsorship packages around them.

Tips 299

Tips Co-Registration Microsite Pricing 299

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. You can then check your website content to see if you’ve covered the topic.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. You can then check your website content to see if you’ve covered the topic.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Said no one, sadly, ever!)

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Digital B2B Marketing

FEBRUARY 14, 2012

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Kevin Indig

JULY 31, 2023

So if like, things are linked in your footer of the page and they’re linked from across the whole website then from our point of view you have those links from across your whole website. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site.

PageRank 98

PageRank Microsite Comparison SEO 98

Martech

FEBRUARY 7, 2024

I started teaching myself HTML and all about the web and building websites for anybody I could. We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. I think that’s what really introduced me to marketing.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 115

Biznology

JUNE 14, 2013

Google still encourages website owners to optimize their websites, in a way that follows the best practices set forth by the Google Webmaster Guidelines, in order to attract the attention of target audience members. The most natural way to link over to a website is with the brand name, so be sure to use that the majority of the time.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Martech

JULY 11, 2022

HubSpot’s content management system (CMS) is now free for building and hosting websites. The offer is especially attractive if you’re building a site or microsite on a different domain. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting. Also: no plugins! Read more about HubSpot’s free CMS.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Bound360

FEBRUARY 5, 2018

Welcome to our six-part series on building a successful website personalization strategy. Personalization with redirects is excellent for directing visitors to account hubs, microsites, and webpages for well-defined lines of business. Text modification – Tailor text on your website including copy, headlines, and buttons.

Website Personalization 49

Website Personalization Webinar Metrics Personalization Marketing Websites 49

Content Marketing Institute

MARCH 20, 2019

Even if you already have your primary website, your domain days aren’t done. A new content hub? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.

Domain 85

Domain Microsite Campaigns Marketing Websites 85

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. It also is convenient for a sales rep to access and choose content that has been approved and published by marketing to ensure a consistent brand experience across the lifecycle.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. In order to add humor to its OOO generator, Westin partnered with McSweeney’s, a publishing company that operates a daily humor website, to take the OOO content to the next level. Not every company is going to have a comedy writer on staff.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Bluetext

APRIL 8, 2020

Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. ” Personalization is no longer reserved for B2C websites.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Webbiquity

AUGUST 18, 2020

Note though their website says they are “sold out for 2020” and now talking to prospects about 2021 events. The platform requires no download for attendees, and like most tools here, offers interactive Q&A and polling, a resource download area, features for sponsors, and reporting. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

MAY 13, 2019

Engaging with a customer based on their actions on your website allows you to communicate that you know and understand your consumers. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. Instilling trust is a vital part of omnichannel communication. Improved experience.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Content Standard

MAY 8, 2018

Designing a website requires more than a consideration of aesthetic principles. While these decisions are important, their impact is largely beside the point if your website architecture is a mess. Everyone understands the importance of simple navigation and a color scheme that doesn’t hurt your user’s eyes.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. An online community like Mayo Clinic’s website is the perfect place to forge those connections. What should a pharmaceutical research company’s website look like? Johnson & Johnson has created a comprehensive resource center. AbbVie | Scientist Rock!

Creativity 134

Creativity Examples Content Marketing Planning 134

SmartBug Media

DECEMBER 27, 2021

Still, it has to be about exactly what’s happening with their website or with their pain points. HubSpot offers a website grader tool that lets you plug in the URL and watch it return detailed data about the exact things you need to improve—a potential goldmine for inbound marketers. It can’t be abstractions.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Avitage

AUGUST 7, 2013

Competency Checklist Strategic Make decisions across all functions and competencies, determine priorities Big picture and interconnected perspective Demand management and related content strategy Buyer Understanding and Useful Insights Who buys Why they buy How they buy Useful insights Data and Database Complete, accurate data Tagged What to collect (..)

Demand 120

Demand Work Management Microsite Landing Pages 120

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. They had been a regular viewer of webinars, blogs and other content.

Microsite 120

Microsite Content Marketing Content Distribution 120

QuanticMind

SEPTEMBER 13, 2018

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Even when a website redesign is done well, most redesigned sites see a minimum of a 7 to 10% drop in traffic.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Here are 15 more award-winning website design examples. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

SmartBug Media

AUGUST 31, 2020

financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Once this content is mapped out and added to your profile page, it’s equally important to ensure that the page where users go next on your website (i.e., Use Rich Media When Available.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. What’s Old is New.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. 15 Essential Checks Before Launching Your Website by Smashing Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Content4Demand

MAY 21, 2020

Chokshi referenced one of their customers, LiveRamp, that measures their metrics based on meetings booked from target accounts, clicks and website traffic. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SendX

MAY 30, 2019

Bryan Harris of VideoFruit shared Laura Elizabeth’s story on his website. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Oktopost

MAY 12, 2021

A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. If your company is already using Salesforce, this is a convenient ready-made solution. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. For Days , a sustainable fashion brand, also shares their brand values on their website. Put them on your website. While social media is a great place to showcase your values, don’t forget to include them on your website, too. Sprout Social.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing.

Microsite 137

Microsite Case Study Case Studies Social Media 137