Convince & Convert

NOVEMBER 17, 2014

Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. Consequently, the reports you create need to be merchandised the same way you’d merchandise a sweet sport coat in the front window of Brooks Brothers – make it look sharp, and make it very easy to understand.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

ClearVoice

NOVEMBER 25, 2022

According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. This allows you to connect with your audience on a more personal, human level. Omnichannel marketing. Consistency is crucial. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Craftmanship

MARCH 16, 2013

The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.

Social Media 100

Social Media Media Merchandising B2B 100

Pam Didner

JULY 16, 2019

I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. Therefore, it’s a great event for checking out: Aspiring Video content creators (YouTubers). Here are some of my personal observations of the event as a B2B marketer. Understanding younger demographics.

Merchandising 51

Merchandising Sample Advertising Agencies Top of Funnel 51

Martech

JULY 12, 2021

When you think about how produce was shopped previously, that’s one of the products where fresh selection, eye appeal, in-store merchandising — it’s such a personal experience.”. The brand has, for example, over 70,000 followers on Instagram, almost 40,000 subscribers on YouTube. There’s social media too, of course.

Paid Search Agency 124

Paid Search Agency Enterprise Management Merchandising Storytelling 124

Valasys

MARCH 20, 2024

Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. When eBay supplied affiliates with a rich collection of merchandising images, custom banners, and comprehensive product specs, their affiliate promotion volume increased by 30%.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Whether you’re selling your products on a personal website or a platform such as Amazon or Shopify, you’ll need a place where customers can browse and purchase. Others expand their video offerings, generating revenue from YouTube or Patreon.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Do you think personal actions (like donating, recycling, and buying ethically) can make a real difference in the world?” The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Stevens & Tate

MAY 9, 2023

Besides making your brand and message more memorable, humor also connects with the audience personally, making them laugh and feel good and relaxed. Instead of designing Super Bowl ads just for the big screens, you want to design them for social media platforms such as YouTube, Twitter, Facebook, Instagram, and TikTok.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Do you think personal actions (like donating, recycling, and buying ethically) can make a real difference in the world?” The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. This bi-annual event celebrates the streaming industry and is a chance for the platform's broadcasters to connect with their fans and peers in person.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Hubspot

DECEMBER 20, 2018

Life Coach is a podcast theme with an e-commerce store where you can sell your merchandise — the theme has WooCommerce integration to make managing your store simple. Onair2 is a podcast and music theme with an e-commerce store feature where you can sell your merchandise to fans. Grid layouts for audio and videos. Life Coach.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Martech Advisor

SEPTEMBER 11, 2019

Gen Zers also value personalization and understand why their personal information is essential to retailers. The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

AUGUST 15, 2018

When I attended the Samsung Developer Conference last year, the spotlight was largely on Bixby: the company's digital personal assistant, akin to Amazon's Alexa or Google's Assistant. YouTube Rolls out New Incentives for "Stars". YouTube Poised to Unseat Facebook as #2 Website in the U.S. Read full story >> Back to Bixby.

Video Marketing 39

Video Marketing Merchandising Youtube Conference 39

Valasys

JUNE 19, 2020

Remember that to scale-up your email marketing during coronavirus, not only you need to tweak your email marketing messages to make them more personalized and empathetic but you also need to keep the frequency of email deliverances apt. Learn more Top 10 Triggered Email Marketing Campaigns During 2020.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Top Rank Marketing

JUNE 9, 2020

I will say we utilized some technology when it came to messaging, the high level message is still there and relevant, but when we do individual communication, we utilize certain technology to really offer more of a personalized message tailored to that party or curated to a particular audience at a given point in time. .

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52

Single Grain

NOVEMBER 30, 2023

With billions of active users, YouTube is one of the most powerful platforms to promote your brand, attract and engage an audience, and establish yourself as an influencer. No matter why you’re posting videos, understanding the key elements of a successful YouTube strategy is crucial. This is a common pitfall for many content creators.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

Optinmonster

APRIL 15, 2020

Though attendees were also there in-person, 1.8 Plus, you can record live sessions to package as follow up merchandise. Or, if you’re looking for more killer tutorials, you can head over to our YouTube channel. It’s no wonder why so many companies have decided to host online conferences.

Conference 95

Conference Work Management Budget Programs Marketing Management 95

Content Standard

NOVEMBER 28, 2017

And it’s largely the person who tells the best story who gets the best coverage.” From there, a monster was born—quite literally, as six years later we’re now faced with the 2017 version, Moz the Monster , and a slew of accompanying merchandise. Brands are] trying to better engage with the consumer by telling a story.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Mailmunch

APRIL 6, 2021

You can add in some personalized notes to make the customer feel ‘special’! Visually appealing content or goods sell better, according to visual merchandisers. Try and share some of these videos on YouTube and Dailymotion with a return link to your Shopify store ! Display Real customer reviews and personal testimonials.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Single Grain

JANUARY 9, 2024

Many creators who leverage popular platforms, like YouTube and Twitter, capitalize on ad revenue and brand deals. For example, receiving eight million monthly views on YouTube might only translate to a modest $8,000 in revenue. YouTube generated $6.69 Content creators have several business monetization options for their work.

Business 52

Business Verticals Merchandising Lead Ranking 52

Single Grain

DECEMBER 5, 2023

Imagine a hypothetical YouTuber, Jane, who has a channel focused on personal finance. Her audience trusts her, and that trust translates into revenue through sponsored content, affiliate marketing and merchandise sales. They also happen to be the focal personality of the brand for clients or customers.

Allocation 52

Allocation Merchandising B2B Thought Leadership Lead Ranking 52

Hubspot

JANUARY 18, 2011

A few weeks ago personal blogging platform Tumbr also raised an additional $30 million. The Cheezburger Network makes its money through a variety of advertising, traditional media publishing including books, and merchandising showing that people are willing to pay for what they deem high quality content. has the same ring to it.

Merchandising 28

Merchandising Television marketing Mobile Advertising Viral Marketing 28

Convince & Convert

JANUARY 18, 2024

The Fandom Effect: By the Numbers Let’s look at the numbers: according to CBS Sports, since Taylor Swift’s appearance at Sunday’s Chiefs game vs. the Bears, Kelce has gained roughly 300,000 new Instagram followers, a 400% increase in merchandise sales and landed a spot as one of the NFL’s top-five selling jerseys.

Brand Identity 130

Brand Identity Branding Merchandising Cross-Selling 130

Hubspot

AUGUST 15, 2016

The company's Vice President of Community Jayvee Nava has been working to cultivate a sustainable community on Facebook, Pinterest, and YouTube to get Peloton's 12,000 riders more socially invested. Developing an accessible and personal approach to wellness. But they want to take it a step further. It seems to be working so far.

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

ConvertKit

MAY 6, 2021

18 years later, they’ve sold 40,000 albums, have over 265,000 monthly listeners on Spotify, over 23,000 YouTube subscribers, and regularly sell out shows. Merchandise drops. Says Baustert, “I include my landing page link in the description of everything we put up on YouTube, all of our bio links, and throughout our website.”.

Rules 122

Rules Merchandising Landing Pages Youtube 122

Hubspot

AUGUST 7, 2012

As a nonprofit, you can have influential Twitter personalities, such as the CEO, report straight from volunteer sites or even the main office about all the exciting happenings. 4) YouTube User-Generated Content. Some people love to be in the limelight -- channel that into donations through some YouTube campaigns!

Social Media 28

Social Media Creativity Media Landing Pages 28

Single Grain

NOVEMBER 15, 2023

The “Deion Sanders Effect” isn’t just a catchy phrase — it’s a case study in how a strong personal brand can turbocharge an entire team and its operations. This in-house integration of personal branding often delivers a much greater impact, elevating not just visibility but also performance, commitment and culture.

Effectiveness 52

Effectiveness Merchandising Business Lead Ranking 52

Optinmonster

JANUARY 6, 2020

That’s because he built a massive company and wasn’t worried about personal branding. Whatever the case, a personal brand is something that everyone should create, now more than ever. That’s why in today’s article, you’ll learn: What a personal brand is. Why you should care about building your personal brand.

Personalization 60

Personalization Brand Identity Branding Best Practices 60

Sprout Social

MARCH 11, 2024

Content creation for the Hollister and Gilly Hicks accounts is a collaborative effort shared by cross-functional partners across the social, influencer, public relations and product teams—not to mention the stylists and creators that make the merchandise shine. Findings from the brands’ TikTok audit ensure optimal use of everyone’s time.

Bandwidth 97

Bandwidth Social Media Ideal Customer Profiles Profiling 97

Sprout Social

SEPTEMBER 7, 2021

Following their wildly popular collaboration with South Korean pop band BTS, McDonald’s partnered with rapper Saweetie to launch the Saweetie Meal and accompanying merchandise line. YouTube & BTS: Permission to Dance. . — McDonald’s (@McDonalds) August 9, 2021.

Social Media 136

Social Media Campaigns Media Best Practices 136

Martech Advisor

OCTOBER 4, 2019

Today, for many companies, the dream of delivering 1-to-1 personalization is becoming a reality. At the 6th annual Personalization & CDP Summit, attendees exchanged strategies for synthesizing and acting on data to power individualized experiences at scale. Evergage CEO Karl Wirth shares key insights and stories from the event.

Personalization 44

Personalization Marketing AI Marketing Management Touchpoints 44

Single Grain

NOVEMBER 9, 2023

An increasing number of the most-followed NFL players are turning to content creation and leveraging their personal brands to reach a broader audience. Their podcast New Heights brings in substantial revenue from merchandising and commands up to 100% higher CPMs than the industry standard.

Content 52

Content Merchandising Youtube Barriers 52

Sprout Social

SEPTEMBER 10, 2018

Oh, and did you know that YouTube is the technically the most popular music streaming service right now, beating out Spotify and Apple Music? Rather than just post promo after promo, it also pays to connect to your followers on a more personal level. Make YouTube a top priority. View this post on Instagram.

Social Media 107

Social Media Media Youtube Tagging 107

Moz

DECEMBER 16, 2019

I feel personally inspired by craft store owners. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! Crafters want to touch textiles and fibers before buying, to hold fabrics up to their faces, to see true colors, and handle highly tactile merchandise like beads and wood.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Single Grain

OCTOBER 17, 2023

Personalities like Taylor Swift were superimposed into Barbie’s place, as well as characters from Everything Everywhere All At Once : 2) Collaboration Another key element of the Barbie marketing campaign has been its focus on collaboration.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 52

ConvertKit

JULY 29, 2021

In the days before YouTube, you had to use your own site storage to showcase your music videos on your site. These days, it’s as easy as dropping in an embed code or URL from YouTube. Over the past decade, merchandise and direct sales have become an increasingly large part of a musician’s income. Online store.

Budget Programs 114

Budget Programs Marketing Websites Top of Funnel Domain 114