Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. But a quick Google search and bingo digital ink is indelible.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Social Media speeds Onboarding I am officially up and running now in my. Send this page to Print Friendly. Email this to a friend? Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise Search. Media/Entertainment. Complete Media Kit. Enterprise Search Center. Streaming Media. What are people searching for and where are they looking? Only 2 percent stated that they used their intranet search engines. One timely search was for corporate bankruptcy rules. e-Commerce.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter.

Social Media 100

Social Media Contacts Peer-to-peer Media 100

Buzz Marketing for Technology

JULY 20, 2008

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files. Qian The study authors found that iTunes can address this issue due to its powerful search and sort functions, its ability to remember a users favorite articles and its capability to support customized shortcuts for different topics and/or categories.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JULY 5, 2008

Social Media Consumption: You Want Signal or Discovery? Filed under: mba — Tags: friendfeed , social media — Hutch Carpenter @ 10:18 pm. In yesterday’s post A Definition of Noise , I talked about two types of social media consumers. Both for time spent on social media. Search for: Pages.

Social Media 100

Social Media Media Blogger RSS 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. people search by. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. 38% comparison shopped online.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Tweet This!

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? What a Trifecta of a Year!

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

My son is a senior in high school and I am beginning to help him with his search for the right school. With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. How to Optimize your Paid Search with Social Media We used to learn about who our audience was.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

Buzz Marketing for Technology

NOVEMBER 2, 2011

When I first saw the way in which Facebook data could combine with Twitter data, blog, forum, search and web data to make a rich profile of your consumer – I was blown away by the possibilities of knowing your customer better and knowing what really makes them tick.

Facebook 100

Facebook Twitter Ideal Customer Profiles Social Media 100

Buzz Marketing for Technology

JUNE 1, 2011

Years ago John Wanamaker once said – 50% of my marketing budget is wasted I just don’t know which 50% – I would argue that right now that dynamic is even worse – with the fragmentation and choices available in media these days that has to be more like 75% of my budget is wasted! Easily done now with the mounds of social data out there.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data. What do they like?

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

APRIL 3, 2011

His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

OCTOBER 25, 2013

It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Does the home page feel cluttered and make it difficult to find and use the search bar?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies. Note: I also tried the same search on my wife’s computer and got the same results!

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. In fact, I recently completed the transition a 100% media green state. Google offers a handy history feature that archives all of your searches by date and time. Btw, it was great meeting you ip at the social media immersion.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Buzz Marketing for Technology

MAY 15, 2013

It comes in many different forms, the main type being the individual behaviors of current site visitors: which search term or webpage brought them over, what time of day and day of the week they’re most likely to stop by, what recent purchases they’ve already made onsite, what pages they visit and what product categories most interest them.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

JUNE 27, 2008

Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Fast Forward Summit Notes: Jeff Fried on Business Transformation Powered by Search. New Open FAST-SharePoint Search Bits Post @ MSFT Codeplex. advanced search. Public Media. Social Media. Social Media Summit.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

DECEMBER 9, 2008

There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Now the ability to communicate the marketing message to consumers through interactive media is critical.” The CMO title barely existed 15 years ago but it is already undergoing a significant transformation.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

OCTOBER 28, 2008

Then once an ad is delivered – users are allowed to search and discover full-line catalogs and T-commerce right from the set top box. Bottom line – TV becomes much more like the internet (IPTV) but with broadcast programming and ads will be bought and delivered like internet advertising!

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Buzz Marketing for Technology

JUNE 8, 2009

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. But what about those people that are interviewing for a job?

Twitter 100

Twitter Public Relations Differentiation Tagging 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it. So I’ll give you a specific example.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

JULY 15, 2008

Google e Media sociali. - Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. Search Scenario - How Would You Do This? I’m pulling together various notes I have around effective searching into. 6-lug-2008.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Tags: Facebook social media. And now its clear to me we aren’t just messing around and wasting time – we are building one of the most important assets of our lives.

Ad Building 100

Ad Building Social Networks Facebook Linkedin 100

Buzz Marketing for Technology

JUNE 28, 2008

© 2006 Prescient Digital Media. With no metadata or search, shared drives become un-navigable. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. © 2006 Toby Ward - Prescient Digital Media.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Search IISD. Search Publications. Media Room. The IISD Media Blog. The IISD Media Blog. Our Knowledge. About IISD. Publications Centre. Contact Us. Site Index. » » Themes. Climate Change and Energy. Economics and SD. Foreign Investment for SD. Governance for Sustainable Development. Information Society.

Ad brokers 100

Ad brokers Enterprise Management Copyright Mobile Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

« Techmeme Persistent Search Feeds | Main. Lijit Search. Ross Mayfields Weblog. Markets, Technology & Musings. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference. View | Upload your own. Dmitri on Twitter Tips the Tuna.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

At the Osney Media European Knowledge Management Thought Leaders Forum last week In London we broke into several "discussion pods" to discuss topics of interest. The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs. Monday 2 October 2006 17:50 GDT.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. We should be searching for the "instead of" opportunities in using social media, rather than thinking these are "in addition to" everything else were doing. Search This Site.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. The Connectbeam app lets you find people in two ways: People search based on terms in their profiles. Search 2.0. Inside a company, same rules apply. The Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100