WebMarketCentral

NOVEMBER 18, 2009

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. As independent third-parties, trade publishers are in a unique position to conduct industry research. Tags: Media. Conversation Aggregation.

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WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are —are Americans lazier than web users in other countries, or just busier?

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

SEPTEMBER 18, 2008

Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 Social media email signatures can also include elements like AIM name, Digg page, Sphinn profile and Ning group. But the best Web 2.0 / social media email signature I've seen so far belongs to.Guy Kawasaki.

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WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 9 Technorati 599 3,309,174 +25.2% 8 Bloglines 9,182 435,118 +2.6%

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Social Media PageRank Digg Wikipedia 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. It's growing at an astounding rate. So how big is the opportunity?

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WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics? tools (delicious, Feedburner, LinkedIn et al.),

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Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.

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Social Media Media Optimization Blogger 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

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Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JULY 23, 2007

and social media aren't just for teenagers and garage bands; they are being embraced in a big way by B2B technology buyers and vendors alike. Here is the vendor perspective. Blogs are the most frequently used Web 2.0 tool, followed by RSS feeds and podcasts. Clearly, Web 2.0 tags: Web 2.0, tags: Web 2.0, tags: Web 2.0,

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WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5 The results are eye-opening.

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Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. Other key findings from the new study include: Executive decision-makers spent more time with social media than any other level, at nearly four hours per week. IT buyers spend an average of 3.3

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Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

NOVEMBER 1, 2007

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. That makes it useful for everything from moms setting up playdates, to community organizing, to collaborative online research projects.

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Social Media Digg Media Tagging 20

WebMarketCentral

JANUARY 18, 2008

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. This early success with social media can have long-lasting effects on search engine rankings as well."

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WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

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Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Here are several of the best news articles from last year on social media strategy and tactics for marketers.

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Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth.

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Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JULY 30, 2007

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.

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WebMarketCentral

AUGUST 14, 2006

Based on some recent client research, I estimate that less than 20% of retailers overall still produce catalogs, and that figure is below 10% for high-tech retailers and distributors. Catalogs are particularly powerful for online-only retailers. Yet it's amazing how few retailers and distributors still take advantage of this powerful tool.

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Media RSS Paper Opt-out 20

WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type?

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Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

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Keywords SEO Tools Adwords 20

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

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SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research? Looking for some helpful tools to enhance your online reputation management?

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Tools Best Practices RSS Adwords 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

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Adwords Tactics Tips PPC 20

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. Again, you can download the full report here. ** technorati tags: webcasting, rich media, webcast report, ON24, webinars, research del.icio.us

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Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

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Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Basic link-building—social media sites, directories, business partners etc. Producing clean code (e.g. Crafting URLs with keywords included. Incorporating keyword links in page text.

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Practices SEO Best Practices Blogger 20

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. Her links are summarized and updated on a periodic basis. tags: interactive PR, Web 2.0

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PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

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SEO Best Practices Adwords Copywriting 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Bonus sixth mistake to avoid: build links to your site carefully, using a mix of directory submission, social media, direct outreach, PR and link bait. pageid=126.

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SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

OCTOBER 13, 2009

27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often). Can Blogs Help Drive Purchasing Decisions?

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Forrester Landing Pages Business Best Practices 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

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Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

AUGUST 5, 2009

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar.

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WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 It's also one of the most effective sites for driving marketing-related blog traffic.

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Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

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Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

AUGUST 4, 2009

The guide itself is well-researched, clearly written and highly practical. Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

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Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 20

WebMarketCentral

OCTOBER 19, 2009

6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes. Why do SEOs forget about REAL marketing?

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SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax.

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