Buzz Marketing for Technology

JULY 30, 2009

Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room.

Facebook 100

Facebook RSS PR Social Media 100

Buzz Marketing for Technology

OCTOBER 26, 2011

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.”

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. It used to be said that any publicity is good publicity. Let me explain ….

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. Sound daunting?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. There was also no way to gauge just how effective that media was with our target audience. But today is a different day.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

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Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 1, 2009

Moreover my favorite sales guy here at Avaya (who writes the blog called: A Sales Guy) recently wrote an article on: Why Your Social Graph Will Be Worth as Much as Your Home - where he cites: “If employers, or recruiters can’t learn about you online, through your social graph, they won’t be interested.” Tags: social media.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support.

Social Media 100

Social Media BtoB Media Forrester 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

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Social Media Contacts Media Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? Email this to a friend?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. Then we certainly can get social media traffic flows right in the long term!

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

There is no doubt the speed of change in the media space is blinding. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 1, 2011

Years ago John Wanamaker once said – 50% of my marketing budget is wasted I just don’t know which 50% – I would argue that right now that dynamic is even worse – with the fragmentation and choices available in media these days that has to be more like 75% of my budget is wasted! Easily done now with the mounds of social data out there.

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Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship. Social Lift can be considered online word-of-mouth. Why branded conversations in social media are important.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. If the $42.3

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. They leverage tweets and photos online to express the joy that fishing and hunting enthusiasts have when using their products.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

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Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 31% read online endorsements, reviews or recommendations. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 18, 2013

More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong. Are a significant portion of your online customers also smartphone and tablet owners? Social media has forever changed the way we use the Internet and consume information. Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Both have inherent limitations. Social data offers a way out of the conundrum.

Business 100

Business Opinions Act-On Focus Group 100

Buzz Marketing for Technology

JUNE 8, 2011

Plus I can plug all that digital data into an engine like we have here at Networked Insights to find out what topics are trending with those audiences, what words do they use when talking about companies in our space, what new places are they going online.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

JANUARY 26, 2010

When you think about the search behavior of the average person online – we are mostly conditioned to search in very routine ways like pulling up a Google search page, using the toolbar in your browser etc. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

MAY 4, 2010

So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

Service 100

Service Paid Search Agency Companies Leads 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). Failure to Get Past the First Step. Preconceived Notions.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

OCTOBER 28, 2008

Target set up boxes with behavioral and consumption patterns – deliver ads that relate to the purchase patterns – pay for performance, geotargeting and other online measurements all start applying once this is possible.

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Buzz Marketing for Technology

JULY 15, 2008

Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. Google e Media sociali. - Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. 15-lug-2008.

Google 100

Google Web 2.0 Wikipedia Social Media 100