Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Want proof?

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." The subtle "trending" header also serves as a nice way to promote popular content, without being too in-you-face about it.

Design 101

Design Examples Best Practices Microsite 101

Bluetext

MAY 22, 2023

In this post, we’ll break down the recent trend toward bolder branding within higher education, an industry that had traditionally foregone flashy aesthetics and in-your-face campaigns. In such a serious industry with a heavy emphasis on facts and figures, many institutions hesitate to emphasize the human element of education.

Education 26

Education Branding Brand Identity Microsite 26

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing. I’m A Strategist!

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. But first things first.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

PureB2B

APRIL 2, 2017

Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Content Standard

OCTOBER 25, 2014

This move follows a growing marketing trend that has brands clamoring to become content publishers. Recent changes made to Facebook’s EdgeRank algorithm have hurt brands’ reach on the social network, Adweek reports , leading some marketers to reallocate resources to microsites and other social networks like LinkedIn.

Microsite 40

Microsite Television marketing Content Social Networks 40

PureB2B

APRIL 2, 2017

Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. This trend is consistent and was reported in 2010, 2011 and in 2012.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And to improve Virgin’s authority in Google’s eyes, they created the ‘ Trending Travel Guide ’ project. And their in-house services include content marketing, videos, copywriting, social media, and more. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Computer software followed a similar trend until late April; its positive momentum stalled during May, but rose again in early June. Both industries plateaued last week, but are still trending around 40% above the benchmark.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Most commonly, traffic comes from search engines, paid advertisements, social media shares, and referrals from other websites. Microsite. Mobile & Social Media.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Marketing Institute

SEPTEMBER 6, 2018

Consumer trends, behaviors, and informational needs are always shifting. Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. EditorStahl Click To Tweet. Play Magazine.

Advertising Agencies 74

Advertising Agencies Examples Paid Search Agency Lead Ranking 74

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. centric approach to marketing coverage.

Branding 80

Branding Brand Identity Advertising Agencies Mobile Advertising 80

Only B2B

JANUARY 24, 2018

Having a reach of 40 million viewers across 850,000 sites and 50 social media channels, ShareThis is on the 16th number on our list of top content syndication tools. ShareThis also provides helpful trending analytics to help you drive maximum traffic to your site. Kapost .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Bluetext

JANUARY 13, 2019

Two-thirds of consumers say they will switch to brands that treat them like an individual rather than a data point, a trend that will continue to be driven by younger audiences who value brands that are transparent, authentic, and personal. With this solution still on the horizon, here are some trends happening in the meantime.

Personalization 31

Personalization Planning Work Management Marketing Management 31

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Contently

APRIL 28, 2016

The content is organized into four sections: Trends, Places, Economy, and Industry. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Class 60

Class Paid Search Agency Companies Allocation 60

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. Whereas creators previously earned 4-8.5% Why Does It Work?

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Bluetext

JANUARY 8, 2019

That helps explain the endless number of social media platforms available to us. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Hubspot

MAY 1, 2017

Considering that the average online reader loses interest after about 15 seconds , personalizing your mixed media content is an interesting and often effective approach. “I To answer, customers were redirected to a microsite where they would fill in responses, as well as the email address of the person they wanted to travel with.

Personalization 100

Personalization Branding Brand Identity Planning 100

Bluetext

JANUARY 8, 2019

That helps explain the endless number of social media platforms available to us. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Keyword Conversions- SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. When you explore every aspect of a narrow content topic, your users will come away with fresh insights and a good perspective on the latest trends and research.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Bluetext

JANUARY 13, 2019

Two-thirds of consumers say they will switch to brands that treat them like an individual rather than a data point, a trend that will continue to be driven by younger audiences who value brands that are transparent, authentic, and personal. With this solution still on the horizon, here are some trends happening in the meantime.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. The COVID-19 pandemic has accelerated the trend of rapid diffusion of sales and marketing automation systems.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. The phrase “virtual background” is trending up in ways its creators probably never imagined. Partner with someone who knows what they’re doing.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. What is content curation? I searched Wikipedia for information but couldn’t find an exact definition. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO 20

SEO Microsite Best Practices SEM 20