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Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. 2010 Content Marketing Trends and Predictions. Related Blog Posts.

Microsite 100
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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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Content Investments Effective When Aligned to Facilitate Buyer’s Journey

The ROI Guy

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why the proposed solution?

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. What is content curation? I searched Wikipedia for information but couldn’t find an exact definition. Maybe it’s my M.A.

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Content and the Health Industry: A Guide to Success

ClearVoice

Medical professionals are sharing data and trends. Infographics that illustrate trends and relevant statistics. Social media posting. Creating an integrated media plan and calendar is essential. Creating an integrated media plan and calendar is essential. Consumers are looking for information. e-newsletters.

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Content Marketing Tips for Lead Nurturing

markempa

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Special reports — Think industry trends, what’s hot and buying guides. White papers — Discuss industry trends and challenges, and solutions. What can you do online?