Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Oktopost

MAY 12, 2021

A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. Creating a brand community is a growing trend that many consumers are coming to expect as part of an online brand’s identity. Use your brand community to ask members for referrals.

Communities 121

Communities Ad Building Brand Identity Branding 121

Marketing Insider Group

JUNE 3, 2015

It’s the microsite with no human engagement. They figure out, “My buyer is a young woman, who loves premium brands and status and wants to be on-trend.” Simply put, it’s the banner ad campaign you launched that ended in a dead-end customer journey. You get the idea. Retailers do this well. Then they sell into that vision.

Microsite 100

Microsite Banner Ads Paid Search Agency Banners 100

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." The subtle "trending" header also serves as a nice way to promote popular content, without being too in-you-face about it.

Design 101

Design Examples Best Practices Microsite 101

Salesforce Marketing Cloud

DECEMBER 7, 2022

Trending Articles. presentations, demos, videos, mockups, microsites, etc.). Make the customer the hero: Centering your customer means helping them create meaningful connections with their customers. How does your solution make your customer look good to their customers? Our 11 Best Business Podcasts of 2022. 6 min read. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Are any of these trends on your radar? . There have been a few cases where we’ve seen B2B brands really push creative limits, using fun themes and timely trends to inspire the content they create.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. But first things first.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Bluetext

MAY 22, 2023

In this post, we’ll break down the recent trend toward bolder branding within higher education, an industry that had traditionally foregone flashy aesthetics and in-your-face campaigns. In such a serious industry with a heavy emphasis on facts and figures, many institutions hesitate to emphasize the human element of education.

Education 26

Education Brand Identity Branding Microsite 26

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. Instasites (microsites designed for individualized experiences). About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g.

Landing Pages 100

Landing Pages Design Microsite Tips 100

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Anyword

SEPTEMBER 9, 2022

There’s a reason wedding hashtags became a trend, right? And when looking at financial or business content, we saw a similar trend with one exception — there was a slight uptick in CTR when ad copy reached 20-23 words. But what makes a hashtag shareable? A couple of different things.

Social Media 98

Social Media Conversion Media Tips 98

Seismic

NOVEMBER 7, 2022

Maximizing every touchpoint is a requirement – helping facilitate more personalized, effective, and frictionless interactions is key whether it is better social posts , email, text messages , or personalized digital sales room microsites. .

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

chiefmartech

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. 2010 Content Marketing Trends and Predictions. What actions should marketers take in 2010?" Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Terminus

NOVEMBER 7, 2019

To look at a more in-depth analysis, you can download the PDF of our ABM Sales and Marketing Performance Trend Report here. When we asked ABM practitioners who were confident their strategy could successfully improve renewal rates , the most common activities listed were: 55% Personalized Content, Microsites & Direct Mail.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

PureB2B

APRIL 2, 2017

Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. You can also build a microsite with landing pages that capture lead data. Email as a marketing channel is very much alive and should not be ignored. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Content Standard

OCTOBER 25, 2014

This move follows a growing marketing trend that has brands clamoring to become content publishers. Recent changes made to Facebook’s EdgeRank algorithm have hurt brands’ reach on the social network, Adweek reports , leading some marketers to reallocate resources to microsites and other social networks like LinkedIn.

Microsite 40

Microsite Television marketing Content Social Networks 40

Contently

JUNE 5, 2017

In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria. There’s a nice balance of trend data, maps, video clips, and individual stories.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Computer software followed a similar trend until late April; its positive momentum stalled during May, but rose again in early June. Both industries plateaued last week, but are still trending around 40% above the benchmark.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. This trend is consistent and was reported in 2010, 2011 and in 2012.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SnapApp

FEBRUARY 22, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? . To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

PureB2B

APRIL 2, 2017

Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. You can also build a microsite with landing pages that capture lead data. Email as a marketing channel is very much alive and should not be ignored. Create Valuable Content. Blog, blog, blog!

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites. Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Chat volume has steadily increased over the past six months, and have been trending over 90% above the benchmark since September. Construction is the top-performing industry and has been trending roughly 20% above pre-COVID levels since May.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SnapApp

FEBRUARY 23, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Only B2B

JANUARY 24, 2018

ShareThis also provides helpful trending analytics to help you drive maximum traffic to your site. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites. This site allows you to share your content through customized sharing widgets. Kapost .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Hinge Marketing

AUGUST 16, 2017

In this post, I’ll help you identify some of the trends that are shaping the professional services marketplace today — and tomorrow. We don’t see this trend abating any time soon. Do you have a section, or microsite, that creatively promotes your culture and work environment? How to take action: Start with your workplace.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And to improve Virgin’s authority in Google’s eyes, they created the ‘ Trending Travel Guide ’ project. Dog Digital. Dog Digital is one of the finest content marketing agencies in South East Asia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SnapApp

APRIL 11, 2011

What do you think is the most substantial advertising trend of the past year? This poll, like all of the polls in this series, can currently be found on the SnapApp Facebook page , or you can take it on the dedicated microsite. Now that ad:tech is upon us and it's time to reveal the results of our polls! Winner : "Good shoes".

Microsite 48

Microsite Mobile Advertising Startups Conference 48

Bluetext

JANUARY 13, 2019

Two-thirds of consumers say they will switch to brands that treat them like an individual rather than a data point, a trend that will continue to be driven by younger audiences who value brands that are transparent, authentic, and personal. With this solution still on the horizon, here are some trends happening in the meantime.

Personalization 33

Personalization Planning Work Management Marketing Management 33

Contently

APRIL 28, 2016

The content is organized into four sections: Trends, Places, Economy, and Industry. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Class 60

Class Paid Search Agency Companies Allocation 60

Contently

MARCH 21, 2017

The content is organized into four sections: Trends, Places, Economy, and Industry. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80