KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. In addition to focusing on favored platforms such as Instagram, the report showed that marketers are doubling down on well-established outlets as well.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

AUGUST 10, 2021

However, new research suggests that many are under utilizing social media. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. B2B Marketers and Social Media Channels. However, Instagram usage rose about 30% from last year to 60%.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity. posts per week on Facebook. This surpasses both Instagram (4.0

Social Media 296

Social Media Marketing Report Social Marketing Media 296

illumin

MARCH 28, 2024

News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope. Audience-pay models are a novel solution to publishing’s revenue problem because it benefits everyone – readers, writers, advertisers, and news outlets alike.

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Securing media placements is a strategic approach to expanding the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Stevens & Tate

FEBRUARY 17, 2023

Once you have a unique message, you can earn important media initiatives and boost brand recognition. You can start by identifying the media outlets and social media platforms your target audience uses and establish yourself as an industry expert. This way, media outlets, and journalists will want to tell your story.

PR 89

PR Public Relations Brand Identity Branding 89

Martech

JANUARY 4, 2024

LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Oktopost

MARCH 8, 2023

Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage.

PR 117

PR Media Transparency Startups 117

Walker Sands

SEPTEMBER 16, 2022

Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. Two weeks prior to the news launch, Walker Sands began exclusive and embargoed outreach to key media outlets. ??With D ata-Driven Campaign Elevates Visier in Crowded HR Tech Market. Read the full case study here.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook. posts per week on Facebook. This surpassed both Instagram (4.0

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements.

Press 130

Press Personalization Brand Identity Branding 130

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Ideally, you won’t just have a list of outlets, but of people with whom you’ve built a trusting relationship. It pays to get to know individuals behind the outlets.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Biznology

APRIL 22, 2021

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Key Takeaways.

Trends 104

Trends Media Broadcasting Television marketing 104

Customer Experience Matrix

APRIL 1, 2020

has packaged its in-store data in a COVID-19 Retail Impac t tracker, which not surprisingly shows an end to traffic at shuttered entertainment and clothing outlets, near-total drop at restaurants, and mixed results for grocery stores and pharmacies. More social media consumption was one answer, with Facebook and Youtube heading the list.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. Collectively, the candidates have crushed all-time records for political donations, which are funding massive ad spends across the spectrum of media channels.

PR 139

PR Distribution Paid Search Agency Content 139

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Zoominfo

NOVEMBER 29, 2023

And these tech-savvy individuals have plenty of outlets to do so, making their complaints louder than ever. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. Collectively, the candidates have crushed all-time records for political donations, which are funding massive ad spends across the spectrum of media channels.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4 billion in 2022. In our case, that works well.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Valasys

AUGUST 4, 2023

3rd Aug’23, New Jersey: In a blog post on Tuesday, Meta said the Canadian legislation “misrepresents the value news outlets receive when choosing to use our platforms.” “The This means that Canadian users will no longer be able to click on links to news articles posted on these social media platforms.

Social Media 52

Social Media Facebook Advertisements Advertising 52

Contently

JANUARY 17, 2019

The powerful piece of socially conscious marketing immediately made an impact and inspired good discussion on social media, but only a specific reaction made headlines. Several large news outlets published stories about the “controversy” it had kicked up. Click the links each news outlet provided as sources.

Social Marketing 160

Social Marketing Paid Search Agency Social Media Work Management 160

Walker Sands

OCTOBER 26, 2023

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. More Americans than ever are relying on social media as a news source. Social media has obviously contributed to the spread of misinformation. A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Walker Sands

APRIL 10, 2024

Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. Social media? At Walker Sands, we have deep expertise in navigating the evolving media landscape to ensure our clients earn coverage that drives brand awareness and credibility.

PR 52

PR Media Ad Building Word of Mouth 52

Webbiquity

APRIL 19, 2022

Social media is a great channel for community growth. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. They’ll recommend you because they honestly believe you are the best business for the job.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Content Marketing Institute

MAY 5, 2022

To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. A public relations strategy built around your content helps both PR and marketing teams meet their goals. Three successful content publicists explain. Continue reading →

PR 96

PR Public Relations Examples Media 96

SmartBug Media

JANUARY 18, 2023

PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. Further, it keeps your brand in front of prospective clients as they see your name again and again in the news outlets and trade publications they trust. Advertising is one way that companies target potential customers.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Martech

MAY 18, 2023

Double down with partners and media outlets Collaborate with your partners and media outlets in your industry to tap into their existing networks and expand your reach. Dig deeper: How to mine data from digital events 4. Work with them to invest in high-profile speakers to make the event more engaging and credible.

Webinar Metrics 104

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 104

Walker Sands

JULY 20, 2022

Using data-driven media outreach strategies, we widely shared all three reports to showcase Visier’s contribution to research on this topic, and pitched Ian Cook as an expert on the Great Resignation.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Brandpoint

OCTOBER 23, 2020

With such a saturated market of news and information, controlled media is not only a way to gain full control over the perception of your brand, but also guarantee that your content is seen. Haven’t heard of controlled media? What is controlled media? When a news outlet covers a story on your brand, that’s not controlled media.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Walker Sands

JULY 16, 2021

Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results. The campaign would have two main goals: (1) Secure top-tier media coverage and (2) incorporate more thought leadership into Iterable’s PR efforts.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Martech

MARCH 11, 2022

The initial round of suspensions was aimed at Russian state-owned media outlets. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27.

Activities 115

Activities Advertisements Advertising Google 115