martech-partners 
Martech
MARCH 20, 2023
Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. Revenue sharing.
chiefmartech
SEPTEMBER 20, 2022
Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. Ecosystems, Ecosystems Everywhere.
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KoMarketing Associates
JUNE 1, 2023
Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent. Modern conducted its “Digital Connections 2.0”
KoMarketing Associates
OCTOBER 25, 2022
Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming.
Martech
APRIL 23, 2024
Have you sensed that your martech solution or vendor is losing interest? Survey the organizations and partners you collaborate with to determine how the tool works for them. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Marketers understand that not all of their relationships are perfect.
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.
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