NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. You need to follow some tried-and-tested practices to use this method effectively. Best Practices for Facebook Lead Ads.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Always be testing. If AEs and SDRs should always be closing, your marketing team should always be testing. Take time to create messaging that makes sense for its intended audience.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Adobe Experience Cloud Blog

AUGUST 9, 2011

Developing a high converting landing page requires testing to understand the right mix of features and content to achieve the intended results. No marketer can ensure optimal performance from a landing page without proper testing. Elements to test. Give customers a vote. Bullet Points – Keep them short, and focused on benefits.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) Not testing enough. It’s these repeatable programs that are prime candidates for A/B testing – subject line, headline, message, offer, landing page, etc. Trying to be too complex too quickly. Sending too many emails.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. This means testing, measuring and analyzing. The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Walker Sands

JULY 16, 2019

To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Well-designed landing pages can enable you to track activity in both your web analytics and your marketing automation platforms (such as Pardot or Marketo).

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

SnapApp

MAY 12, 2015

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

The Point

SEPTEMBER 19, 2012

Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested. Adapted from the white paper: “ Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers ”.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Biznology

JUNE 25, 2014

To avoid disappointment and wasted resources, always test your ideas on a subset of your own audiences, even if they seem illogical or improbable – who knows what will motivate reader action before you try it? “If it sounds too good to be true….” They look so appealing, don’t they? Most are utter rubbish.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

LeadSloth

AUGUST 11, 2009

I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. Because we’ll get super quick transaction and revenue data on any testing we do, we may feel more inclined to test “crazy” ad ideas that – if they do not work – can be quickly killed. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). At Marketo we frequently use accelerator offers in our marketing campaigns. These seemed to perform better in our tests. Email Marketing'

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

TrustRadius Marketing

NOVEMBER 14, 2019

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Include a mock-up of the white paper or photo of the webinar presenter. Test: Testing is an essential tool for lead generation. Landing pages are one of the most valuable things to test and the best B2B marketers are test fanatics. Next, take your testing period in weeks and divide by two.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

Today’s digital environment makes it significantly easier to test and thus push resources away from tactics that fail and push resources to tactics that produce a significant ROI. Multivariate Testing. Marketers should similarly test landing page elements. Test the offer. This can have massive impact on lead generation.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JULY 27, 2011

Book: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Book: Always Be Testing. Publisher, Which Test Won. Check out our 70+ page white paper that includes everything you need to know about marketing metrics – The Definitive Guide to Marketing Metrics. Twitter: @Tim_Ash.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Adobe Experience Cloud Blog

JUNE 23, 2011

Finding and testing niche content increased organic traffic 40%. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start. Revamped and optimized Web content doubled lead conversions.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Ten Ton Marketing offers this ebook to show how white papers can be used as an effective B2B lead generation tool.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2010

Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers. At Marketo, this is what we call seed nurturing.

Online Marketing 48

Online Marketing Peer-to-peer Lead Nurturing Marketo 48

Adobe Experience Cloud Blog

MARCH 28, 2011

Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. This information can and should be tested to see if it holds true across other visitor segments. Conversely, perhaps particular segments of traffic need unique landing pages.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. Develop a baseline and test different things with each trial, such as the type of content, the media used or other variables. For Acquisio, a prospect appears earlier in the marketing funnel.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Adobe Experience Cloud Blog

MAY 30, 2010

When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Vidyard

FEBRUARY 4, 2014

For example, if you discuss a specific service or concept in your YouTube video, you could use an annotation to link to a landing page with a gated white paper that dives deeper into this topic. At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets. Our findings?

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. How fast the programs will create revenue : When we run a demo or test drive campaigns, leads turn quickly to opportunities, but when we acquire leads through virtual events or social media they take much longer. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Why calls matter.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Marketo’s own tests have shown that lead nurturing can help generate 50% more sales-ready leads with the same budget.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. It’s not easy, and we have to continuously test, innovate, experiment, execute, and measure.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. If you aren’t already engaging in lead nurturing, a good way to begin is with newsletters or email campaigns.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

SnapApp

JUNE 4, 2014

At this year’s Marketo conference , SnapApp created a poll around which Hillary Clinton was the users favorite from over the years - fitting in this case since she was the keynote speaker. With click rates averaging over 50% and lead conversion rates in excess of 40%, interactive content works to engage your audience.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

JUNE 13, 2011

Of course, the only way you can truly measure the impact of your nurturing is to conduct an A/B test where you split your leads into two groups and nurture one group and not the other. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. Other best practice content includes webinars and white papers.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

JULY 12, 2010

Make sure you are testing both the segments themselves and how well your emails are working with them. Make sure you are tracking what you are testing, and apply lessons learned across all your campaigns. At Marketo we call this a drip campaign. Just Bought. Lapsed Buyers. Social Media campaigns to drive email subscriptions.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Always Test Your Campaigns A/B testing is a crucial part of an effective marketing strategy.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Tools and Resources for B2B SEO In addition to building a successful strategy, you can use specific tools to test its effectiveness and make adjustments.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97