Adobe Experience Cloud Blog

OCTOBER 16, 2020

Forbes shares that “70% of full-time employees work remotely at least one day per week, according to a 2018 research study from Switzerland-based serviced office provider IWG”. Chances are you’ve invested a lot of time and thought into your organization’s culture. Maintain Structure With Clear Expectations.

Product 158

Product Paid Search Agency Companies Work Management 158

Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. But why is thought leadership dominating the B2B marketing world?

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B2B Thought Leadership Thought Leadership Rules B2B 48

Adobe Experience Cloud Blog

APRIL 13, 2016

Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. A case study can provide all of this information and more.

Case Study 48

Case Study Case Studies Studies Work Management 48

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 1) Customer Case Studies. 3) Feature Customers on Webinars.

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Only B2B

JULY 5, 2023

A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts. Influencer Marketing: Collaborating with industry influencers and thought leaders can significantly impact demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

MAY 10, 2017

That’s because studies show that earned media is considered the most trustworthy form of marketing. Here’s an example of a tweet Marketo shared that does this: Incentivize It. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. The post How Smart Startups Are Outsourcing Marketing | 4 Key Areas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

MAY 19, 2020

The process is quite simple: As a part of the study, brands first determine the objectives (e.g. Brands can then launch the study on the platform and observe in real-time the actions that targeted users take while performing the tasks, the ideas they express, and the concerns they voice using live video recordings.

Customer Satisfaction 149

Customer Satisfaction Loyalty Thought Leadership Demographics 149

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. A study that we did with the Economist Intelligence Unit revealed that 80% of marketing leaders think they will need to restructure their organization to meet future business needs. It is a challenge.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

You can have 15-second videos that show your value proposition for social media or 30-minute case studies that put a face to the changes you claim your product made. Long-form audio content is typically educational in nature, and it helps brands and individuals establish themselves as industry thought leaders.

Top of Funnel 161

Top of Funnel Lead Ranking Lead Scoring Leads 161

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Case studies that highlight the successes of other brands that were focused on relationship-building. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. who is aligned with your thinking and can coach your messaging to the rest of the leadership team. approach pay off?

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

KoMarketing Associates

AUGUST 23, 2016

This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. Final Thoughts.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JANUARY 22, 2020

They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads. Marketing can alleviate this problem to an extent.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. Though, this year, that isn’t the case at all.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Adobe Experience Cloud Blog

MARCH 7, 2018

I still had a super cool pink Barbie car, but in my mind, Barbie was on her way to work and then home to study. My mother encouraged prioritizing my studies over everything else, and my relatives had the wisdom to ask what I was reading just as often as they commented on my appearance. Don’t get me wrong.

Thought Leadership 134

Thought Leadership Marketo Top of Funnel Case Studies 134

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

MAY 22, 2018

According to recent Marketo research , as of four weeks before the deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. Nearly a third are already boasting full GDPR compliance (32% according to our study.).

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Opt-out Opt-in Marketo Thought Leadership 134

Adobe Experience Cloud Blog

MAY 8, 2019

So, how does Marketo define demand generation? The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The three pillars of demand. Demand generation can be easily split into three key pillars: 1. Lead generation. Distribution.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Adobe Experience Cloud Blog

JULY 12, 2019

According to a recent study , about three of every five consumers check their email on the go. 75% of study participants said they use their smartphones most often to check email. If prospects don’t trust your brand and don’t care about your message, they will—best case scenario—simply delete your email without a second thought.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Let’s look at five key steps to penetrate a new industry: 1.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

BOP Design

JUNE 13, 2019

Case Studies that Demonstrate Results. Case studies for B2B buyers can be either ungated or gated. If they are gated, the focus is on generating leads from a case study. Whichever objective you are trying to reach, a case study only works if you provide real, actionable data. Insurtech 101. IT Services for Schools.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 30, 2018

Studies have shown that attracting a new customer costs five times as much as keeping an existing one. Do we have enough customer success case studies to share with our new prospects? The post 3 Things to Know About Customer Success Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less. That could mean studying device data to better understand how customers view emails and then optimizing messages for mobile.

Rules 134

Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

AUGUST 9, 2017

You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week later ready to purchase the vehicle. When Marketo tested bulletproof buttons, we saw a 20% lift in click-to-open rates.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

MARCH 8, 2019

Encourage diversity studies as part of your campaign strategy to discover any blind spots in your marketing efforts. The post 4 Ways Everyone Can Champion Women in Tech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Look into your job descriptions to uncover unconscious language bias.

Thought Leadership 133

Thought Leadership Case Studies Marketo Interactive Marketing 133

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. Every industry has movers and shakers who are prolific at creating educational and thought leadership content.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Just as Seinfeld’s incisive observations and formulations made the show such a hit, businesses wanting to blend must meticulously study their target markets. The post How Blending Can Boost Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Business 214

Business Skype Thought Leadership Marketo 214

Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is also a member of the Marketo Board of Advisors. Can marketing provide case studies, industry-specific interviews and/or thought pieces to support the solution sales is advocating for this prospect?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 4, 2018

CSR Opportunities at Marketo. Through the Marketo Innovative Academy and our continued partnership with the non-profit organization , the Students at Summit program sponsors first-generation college students studying marketing and business to attend our annual Marketing Nation Summit. Tell me about it in the comments.

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 8, 2018

On first thought, this might be seen as a strategic element: Simply use human faces in ads to draw in more attention. A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader. Facing the Misconception.

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Paid Search Agency Ads Eye-Tracking Cross-Selling 134