Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. A Revel Systems Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Closing Thoughts on Marketing Automation.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies. How did you fix it?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

JANUARY 22, 2020

You can have 15-second videos that show your value proposition for social media or 30-minute case studies that put a face to the changes you claim your product made. Long-form audio content is typically educational in nature, and it helps brands and individuals establish themselves as industry thought leaders.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

MARCH 30, 2018

Studies have shown that attracting a new customer costs five times as much as keeping an existing one. Do we have enough customer success case studies to share with our new prospects? instance review, proactively provide solutions based on customers’ unique use cases, etc.). Customer experience shouldn’t stop at the sale.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

BOP Design

JUNE 13, 2019

Case Studies that Demonstrate Results. Case studies for B2B buyers can be either ungated or gated. If they are gated, the focus is on generating leads from a case study. Whichever objective you are trying to reach, a case study only works if you provide real, actionable data. Insurtech 101.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

JULY 12, 2019

According to a recent study , about three of every five consumers check their email on the go. 75% of study participants said they use their smartphones most often to check email. If prospects don’t trust your brand and don’t care about your message, they will—best case scenario—simply delete your email without a second thought.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 10, 2017

In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program: Make a Business Case. At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. This platform is an excellent tool for capturing case studies where customers tell their own stories, interviewing subject matter experts, creating thought-leadership video content, and more. SEO: Ahrefs, HubSpot, and Semrush.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Case studies that highlight the successes of other brands that were focused on relationship-building. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. who is aligned with your thinking and can coach your messaging to the rest of the leadership team. approach pay off?

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

Adobe Experience Cloud Blog

MARCH 8, 2019

Encourage diversity studies as part of your campaign strategy to discover any blind spots in your marketing efforts. However, that doesn’t have to be the case. The post 4 Ways Everyone Can Champion Women in Tech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 133

Thought Leadership Case Studies Marketo Interactive Marketing 133

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

According to our study, editors use an average of two target keywords in their articles, with at least one of them in the title. Our study revealed that more than 65% of editors prefer to target their content in specific regions, or even cities, rather than countries. Were there any surprising findings in our study for you?

SEO 133

SEO Content Marketing SERP Case Studies 133

Adobe Experience Cloud Blog

MARCH 7, 2018

I still had a super cool pink Barbie car, but in my mind, Barbie was on her way to work and then home to study. My mother encouraged prioritizing my studies over everything else, and my relatives had the wisdom to ask what I was reading just as often as they commented on my appearance. Don’t get me wrong.

Thought Leadership 134

Thought Leadership Marketo Top of Funnel Case Studies 134

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product. It is a challenge. Small, nimble teams? Recurring symptoms. Change or be changed.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. Though, this year, that isn’t the case at all. This isn’t your mother’s Marketo Summit. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Adobe Experience Cloud Blog

MAY 8, 2019

So, how does Marketo define demand generation? The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The three pillars of demand. Demand generation can be easily split into three key pillars: 1. Lead generation. Distribution.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

The company is at risk of losing longtime customers if it doesn’t connect the dots between the new identity and the brand’s customers had grown to trust for years (and even decades, in some cases). In other cases, teams might not see the importance of internal branding because they already produce “sales support materials.”

Branding 134

Branding Brand Identity Advertising Agencies Paid Search Agency 134

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Mike Madden, Sr.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Let’s look at five key steps to penetrate a new industry: 1.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Adobe Experience Cloud Blog

OCTOBER 12, 2018

Be sure to check their case studies and reviews, as well as their own site, to see if they provide WordPress support. The post The 4 Most Important Aspects of WordPress Hosting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Remember, cheap is expensive in the long run!

Paid Search Agency 134

Paid Search Agency Lead Scoring Lead Ranking SERP 134

Adobe Experience Cloud Blog

AUGUST 2, 2018

In a study by John Kenworthy and Annie Wong, 100 students were tested utilizing a business simulation, a business game, and a case study. The results concluded that a business simulation or a business game was a far more effective learning tool than the other case studies. More than Fun.

Training 91

Training Video Marketing Case Studies Case Study 91

Adobe Experience Cloud Blog

FEBRUARY 6, 2019

Newly identified case studies, success stories, and potential partnerships will create strong content to be used across the entire organization. The post Where Marketing Attribution Falls Short—and How to Get it Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Attribution 134

Marketing Attribution Top of Funnel Lead Ranking Statistics 134

Adobe Experience Cloud Blog

JANUARY 8, 2018

Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. It’s at this specific point that I am relying on our marketing department to have built out a case study, webinar , one-pager, etc. dedicated to the exact needs of my lead.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

KoMarketing Associates

FEBRUARY 9, 2016

It provides a forum for company thought-leaders and visible employees. Marketo: What is Marketo? Wrike: Use Cases. More than standard data sheets or brochures, the overview video can show actual use cases, 360 degree imagery, production, and step-by-step snapshots that might otherwise be relegated to an in-person demo.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

DECEMBER 18, 2018

All this makes your surveys relevant, as you can achieve a much higher response rate than in the case of questionnaires. Initially, some marketers assume that a short study means less information, but in reality, it is quite the contrary. Note that not every one of these channels will be good for your case.

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. Every industry has movers and shakers who are prolific at creating educational and thought leadership content.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Business school classes are filled with cases and proactive approaches for long-term decision-making. Sales lift studies are a great fit for measuring the short-term impact of marketing. Marketers approach long-term planning armed with data and strategic frameworks. Strategy is sexy, but results count.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

Adobe Experience Cloud Blog

JUNE 19, 2017

Run post-case support surveys with the following questions: Did our support team solve your issue? study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. When your customers have an issue, the first step (obviously) is to try and fix it. The next step is to follow up!

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

Adobe Experience Cloud Blog

DECEMBER 21, 2017

events can be significant opportunities to obtain case studies and video testimonials from clients). I’d love to hear your thoughts in the comments. The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

MARCH 14, 2017

Live streaming gives you an opportunity to capture the mindshare and become a thought leader in your market niche without a lot of investment in equipment and software. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Content Creation. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JANUARY 24, 2017

Story-Driven Case Studies. Help your sellers sell with story-driven case studies! Whether you know it or not, if you’re writing case studies, you have some secret admirers on the sales team. For their stories, they turn to your case studies. Do your case studies mimic this flow?

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Adobe Experience Cloud Blog

SEPTEMBER 7, 2018

One study found that it takes an average of 25 minutes to return to the original task after an interruption. A 2017 Deloitte study found that people check their phones 47 times per day. Many of us have activities and time spent each week (in some cases, large chunks of time) that we could either minimize or outsource completely.

Product 117

Product Skype Case Studies Thought Leadership 117

Adobe Experience Cloud Blog

JANUARY 18, 2019

They can also read reviews and case studies to help validate claims or watch animated or explainer videos to get a better understanding of what your business is all about. The post How Your Website Can Be Your Biggest Digital Strategy Opportunity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Websites 134

Marketing Websites Marketing & Strategy Template SERP 134

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Tell me your thoughts in the comments. The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134