Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. It built a network of B2B publishers to sell ads and gather data about their site visitors.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What potential do you see with AI built for marketers?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Win a copy of Michael Stelzner 's book Writing White Papers. Writing White Papers Book. Michael Stelzner.

Social Media 100

Social Media Media Paper Copywriting 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Biznology

JULY 18, 2016

How did they find your site? Once they were on your site, what pages did they view? A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Personalization requires that you gather intelligence on your site visitors, followers, fans, etc.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. First, what is intent data? So fit matters.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Lake One

NOVEMBER 19, 2020

If you’re planning to do social media marketing, you’ll want to identify the social sites that your personas are utilizing and create a posting schedule. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Bounce rate.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The ROI Guy

AUGUST 24, 2018

Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). White paper downloads. Leads and new business.

Social Media 100

Social Media Media Case Study Case Studies 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Post it to their own blog or sites. Visit your site and get a bonus. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Bounce rate.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

Privacy 48

Privacy Planning Paper Marketo 48

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Bounce rate.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

FEBRUARY 18, 2010

Content Syndication (posting content on third-party sites and networks). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Search Engine Optimization (SEO).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

MAY 25, 2011

In addition to the five free books above, you can find other marketing books that can be downloaded and sent to your Kindle or other book reader at no cost, at a variety of sites other than Amazon. Mashable has a great article that lists these book sites. You can find these free chapters in our B2B Marketing Book Club. Happy reading!

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Biznology

JUNE 25, 2014

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. They look so appealing, don’t they? Most are utter rubbish. Sadly, there are no shortcuts.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

AUGUST 20, 2015

With users often leaving web pages between 10-20 seconds of first entering your site, it’s vital that visitors see your lead form immediately. When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Image Credit: Hubspot. Just ask Infinio. .

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

i.e. downloading a white paper, therefore becoming an inquiry. Increasing inquiries on the site and prospects in the pipeline for the sales team is something to which most C-Suites will positively respond. How to Sell Digital Marketing to the C-Suite was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Let us know!

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Why is lead nurturing important?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” This is something that digital publishers do really well, including sites like Netflix and YouTube. It really gets to the point and doesn’t use fluffy words.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. What kind of content type do they prefer? Technical health.

Analysis 61

Analysis SEO B2B Top of Funnel 61

LeadSloth

AUGUST 11, 2009

Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Everything Technology Marketing

FEBRUARY 19, 2011

While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 18, 2013

These smaller, up-and-coming sites may be more likely to engage with you or share your stuff than the big A-list bloggers. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Brainstorm topics for guest blog posts you could contribute to other sites.

Curation 48

Curation Webinar Metrics Content Opinions 48

SnapApp

FEBRUARY 23, 2016

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. This tool creates a truly personalized experience for your site that is scalable for your business.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

MARCH 28, 2011

First off, bounce rates measure the percentage of people who go to your site, then leave after viewing just one page. A higher rate means your site was a one-hit wonder. A lower bounce rate means that the viewers who came to your site checked out at least one other page on the site. Are they relevant?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Be sure to add links to the page from current content including: B2B blogs, web sites, marketing materials and newsletters. Nurture Interaction.

Facebook 48

Facebook Tips B2B Business 48