Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Biznology

JANUARY 19, 2018

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our three integrated service lines – Strategy, Technology, and Content – help clients optimize all elements of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Adobe Experience Cloud Blog

APRIL 10, 2017

Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Services partners support implementations, installations, support, consulting, or product training. Technology partners are an integral part of the software world.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Televerde

APRIL 28, 2021

Kirby also authored a piece on Televerde’s digital transformation journey in SMART Customer Service. The post Televerde Has a Strong Close to Q1 2021 With Net-New Wins and Continued Expansion of Strategic Services appeared first on Televerde. Replay available here.). Media Contact: Kellie Walenciak. +1 1 908 377 9969.

Work Management 52

Work Management Marketing Management Lead Ranking Service 52

Adobe Experience Cloud Blog

APRIL 5, 2018

Developing an app that is related to your existing products or services can be a great way to market your product. She received a great deal of press due to this integration, which helped her promote her album. . VR can also help your customer know your product or service in a different way.

Business 134

Business Marketing Management Storytelling Thought Leadership 134

Vidyard

JUNE 26, 2018

We’re committed to helping organizations realize this vision by making video a seamless and integrated part of marketing, sales and customer service programs.” Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Vidyard

JUNE 26, 2018

We’re committed to helping organizations realize this vision by making video a seamless and integrated part of marketing, sales and customer service programs.” Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

By handling the administrative work behind the scenes, automation software frees staff to work on the most pressing tasks first. Customer Service. The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell me about your plans in the comments.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Quality of Service and Videos. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Customer service teams share video content to answer common questions and to clearly show how to get started or how to resolve known issues. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Adobe Experience Cloud Blog

JUNE 18, 2018

If costs are a common objection, use case studies and storytelling to showcase how your products or services can help them increase ROI. Or, bundle value-added packages and services to create an irresistible offer. What does your target customer need the most? STEP 4: Make Sharing Simple.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

Tools include Google Analytics, email service providers, and ad management platforms. People, the people managing campaigns, press releases, content marketing, and more must be ready to execute the day you go live. Data includes things like Google Tags, defined user journeys and tracking codes.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Customer Experience Matrix

DECEMBER 20, 2012

Working marketers care more about how this affects the products and services they’ll get as current or potential Eloqua customers. Eloqua’s press release promises that Oracle will “significantly increase engineering investments in Eloqua products” and “make Eloqua the centerpiece of its Oracle Marketing Cloud”.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

The Point

FEBRUARY 13, 2013

What are some benefits of marketing automation that you would point out to someone who is considering switching from their Email Service Provider (ESP)? Instead, identify the most pressing sales and marketing challenges at your company, and speak to those specific issues.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Televerde

MAY 17, 2021

This distinguished award celebrates leaders in the Greater-Phoenix Valley who inspire those around them, hold their employees, products and services in the highest regard, run their companies with integrity, and are shining examples of how all companies should be run and managed. About Televerde.

Work Management 98

Work Management Lead Ranking Marketing Management Business 98

Adobe Experience Cloud Blog

OCTOBER 25, 2018

And more importantly, create relationships that can weather hiccups in customer service, product satisfaction, and bad press. The post In the Relationship Era, No One Should Be Marketing to Strangers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If press@vidyard.com.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Heinz Marketing

DECEMBER 20, 2017

By Brian Hansford , VP of Client Services for Heinz Marketing. The more press releases sent to the wire, the better. Marketo: Three Steps to Reduce Churn and Increase Revenue. Marketo’s Rick Siegfried provides three powerful steps for effective customer marketing. The more brochures, the better.

B2B Marketing 49

B2B Marketing Planning B2B Work Management 49

The Lead Agency

OCTOBER 4, 2017

Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. Improving customer service touch points. Many companies nowadays are strengthening their customer service by integrating chatbots on their mobile and digital platforms. Sentiment analysis and client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

” Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. press@vidyard.com. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft continues to extend the power of video across the entire business, from sales, to marketing, to customer service and beyond. Media Contact: Sandy Pell, Sr.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Rev

MAY 21, 2018

Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Adobe Experience Cloud Blog

APRIL 23, 2018

Nordstrom recently launched its newest retail store, Nordstrom Local, which offers hand-pressed juices, personal styling—and no physical merchandise. These tactics communicate the brand’s “why”—to offer convenient shopping services to guests—and provide new opportunities for consumers to connect with the brand on a more personal level.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134