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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.

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How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

What are some benefits of marketing automation that you would point out to someone who is considering switching from their Email Service Provider (ESP)? Instead, identify the most pressing sales and marketing challenges at your company, and speak to those specific issues.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. As well as the real-life exposure and press attention, they repurposed content for the event into a video (as seen above). So, how should you use video in your marketing?

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Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Adobe Experience Cloud Blog

Sales Lead Management Association. Free Press Releases: Mashable has created this list of 20 free press release distribution services which are great for any companies trying to get the word out, or improve SEO. These are a few to get you going without risk- since they are free for your first 100 respondents.

Course 48
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5 Ways to Increase Webinar Attendance

Adobe Experience Cloud Blog

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? They are a great way to promote thought leadership and generate leads. But registration doesn’t necessarily lead to attendance. by Andrew Spoeth How do we get an audience to show up for an event?

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LeanData Builds on Growing Momentum, Announces Additions to Executive Team

LeanData

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Learn more at leandatainc.com.