ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. The post Oxford University Press former CMO weighs in on martech challenges, trends, and predictions appeared first on ClickZ.

Work Management 83

Work Management Press Marketing Management CMO 83

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

MARCH 25, 2014

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Read the full press release on Marketo’s Japanese expansion here. Our partners are right.

Marketo 48

Marketo Emarketing Thought Leadership Marketing Management 48

ANNUITAS

NOVEMBER 16, 2020

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Jennifer Harmel , Chief Operating Officer. She is very active in the demand technology community.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Biznology

JANUARY 19, 2018

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

SnapApp

APRIL 17, 2014

The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit. Marketo believes in a ‘Marketing First’ world and announced their plans to become a Customer Engagement Platform. Marketing First. That means coordinated messaging and engagement across channels.

Marketo 48

Marketo Buyer's Journey Ideal Customer Profiles Press 48

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

MARCH 5, 2021

Trees are felled, paper is milled, printing presses churn. The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There’s a great ad for Adobe’s Marketing Cloud in which a moribund encyclopedia publisher suddenly gets thousands of new orders.

Forecasting 164

Forecasting Thought Leadership Custom Publishing Paid Search Agency 164

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Adobe Experience Cloud Blog

MARCH 3, 2009

A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0.

Marketo 48

Marketo Lead Management Marketing Management Leads 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. The post Facebook’s Algorithm: 3 Must-Know Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. First, Facebook will break down reach between fans and non-fans.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

JUNE 24, 2013

This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer to name a marketing technology and odds are they will shout out the name Marketo or Eloqua. News & Press'

Eloqua 100

Eloqua Press Marketo Marketing Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted.

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Business Customer Satisfaction 168

LeanData

MAY 16, 2022

BookIt’s out-of-the box integrations with Pardot, Marketo, Hubspot, Microsoft Outlook Calendar & Google Calendar empowers its users to handle B2B selling complexity at any scale. All that’s left for prospects to meet with your reps and get blown away by your value-added solutions for their most pressing needs!

Work Management 96

Work Management Marketing Management Software Automation 96

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Press Release Quotes.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Televerde

OCTOBER 27, 2020

Read the full press release regarding the Securus and Televerde partnership.). The company combines end-to-end sales and marketing solutions to drive engagement, pipeline and revenue for the world’s leading B2B companies including SAP, Adobe-Marketo and Pulse Secure.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. That said, if your funnel isn't wide enough, you'll be hard pressed to find enough leads to convert at all, so don't ignore the initial flow of prospects.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Adobe Experience Cloud Blog

MARCH 5, 2021

Trees are felled, paper is milled, printing presses churn. The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There’s a great ad for Adobe’s Marketing Cloud in which a moribund encyclopedia publisher suddenly gets thousands of new orders.

Forecasting 69

Forecasting Thought Leadership Custom Publishing Paid Search Agency 69

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Adobe Experience Cloud Blog

APRIL 5, 2018

She received a great deal of press due to this integration, which helped her promote her album. . The post How Virtual Reality Can Help Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Bjork, the avant-garde pop artist, used VR to create interesting 360-degree music videos.

Business 134

Business Marketing Management Storytelling Thought Leadership 134

Vidyard

APRIL 12, 2017

Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link] Vidyard Careers: [link] Vidyard Press Kit: [link] About Vidyard Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Heidi Bullock, vice president of demand generation at Marketo. Event sponsors include Marketo, Oracle, Canon, SnapApp, LookbookHQ, Demand Spring, Uberflip and other leaders in digital marketing technology and strategy.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

MARCH 9, 2017

Pressed Play. How to Generate More Leads from Your Webinar Recordings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. 60-Minute Webinar.

Lead Ranking 130

Lead Ranking Lead Scoring Sales Qualified Leads Webinar Metrics 130

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

OCTOBER 4, 2017

Be sure to create a template press release or statement. Avoid sending press releases before you have all the details of the crisis and a plan of action. The post 5 Tips to Prevent a Social Media Nightmare appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Social Media 134

Social Media Marketing AI Tips Media 134

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58