KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. The Impact of COVID-19 on Martech Investment.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Furthermore, just 17% of marketers stated that their personalization technology is “deeply” integrated within their technology stack.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. Martech Continues to Be a Priority for Marketers. However, martech isn’t the only area that marketers are investing in.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. What Are Digital Marketers Saying?

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Ideal Customer Profiles 108

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 108

KoMarketing Associates

MARCH 11, 2020

Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization. Ideally, most marketers (55%) would like to improve marketing efficiency through their martech stack optimization strategy.

Marketing & Strategy 157

Marketing & Strategy Marketing Strategy Barriers Class 157

KoMarketing Associates

DECEMBER 22, 2020

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech). About 41% increased the use of their current martech stack rather than making new technology investments.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. DCRs can be used by brands, agencies and publishers. Why use a DCR? The key innovation here is how potentially sensitive customer data sets are handled,” Milicevic explained.

Privacy Protection 121

Privacy Protection Paid Search Agency Advertising Agencies Work Management 121

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 11, 2022

Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets. Most have 10 tools in their sales and marketing tech stack. The Advantages of Leveraging Marketing Data.

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Where would we be without them?

Enterprise Management 108

Enterprise Management Work Management Marketing Management Conference 108

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing AI 98

Martech

FEBRUARY 29, 2024

Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from small agencies with a narrow technology focus to large generalized firms. For consultants to continue to be relevant and add value the model needs to evolve.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

chiefmartech

FEBRUARY 27, 2024

Yet the average stack size for SMBs with 500 or fewer employees is still 162 apps. For mid-market companies with 501-2,500 employees, it’s 245 apps. I’m all for companies being cost-conscious and proactively managing their stacks to maximize ROI. We’ll share the full results back with everyone.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260

Spending Work Management B2B Marketing Management 260

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. Defining the right stack for your organization can be trial and error. Let’s find out.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Top of Funnel 107

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 107

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. Why we care.

Linkedin 108

Linkedin Features B2B Marketing B2B 108

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. The challenge, however, has always been to predict the impact of your content before it goes live.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 124

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 124

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. Planning and executing on your marketing strategy is one thing when you’re operating solo. Just like you would create a product roadmap , so you should also create a marketing roadmap. You break them down.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Marketing Insider Group

JULY 7, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. All in all, ABM shortens the sales cycle and improves your lead conversion ratio.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Martech

DECEMBER 11, 2023

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. In a period of soft demand, like now (and probably 2024), investments in scaling sales and marketing efforts have led to a Catch-22 for both groups.

Ideal Customer Profiles 116

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 116

chiefmartech

NOVEMBER 21, 2022

This was real systems integration, decades before we ever faced such challenges in day-to-day marketing. Marketing might not be rocket science, but as it has expanded through hundreds of digital apps, algorithms, agents, activities, automations, analyses, etc. — Latest Stats on Tech Stack Growth. You can’t miss it.”

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110