Valasys

OCTOBER 26, 2020

To acquire top position on search page digital marketers tend to optimize content, provide explicit meta-description, and incorporate similar tactics. Out of all the methods applied to get top ranking, the application of structured data is the latest in the block. This information is conveyed to browsers via the site.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 52

Hubspot

MARCH 29, 2019

To consider what semi-structured data is, let's start with an analogy -- interviewing. Let's say you're conducting a semi-structured interview. This, as the name implies, falls somewhere in-between a structured and unstructured interview. What Is Semi Structured Data.

Tagging 69

Tagging Analysis Opinions Analytics 69

Hubspot

MARCH 1, 2019

Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information. Unstructured Data.

Marketing Analytics Tools 78

Marketing Analytics Tools Analysis Opinions Analytics 78

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. Social Data. And with good reason.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Pearl Digital Marketing

OCTOBER 16, 2019

One of the fundamentals of SEO is making sure your website is properly structured in its basic code so that it’s easy for search engines to parse its content and to understand it. Structured data is just one aspect of your website code, but it’s important to get it right to ensure your pages are properly optimised.

SERP 40

SERP SEO Display Click Rate 40

RebelMouse

MARCH 10, 2020

As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data. This is possible through the use of structured data, or as Google describes it, a set of "clues" provided to its crawler about what defines your content.

Budget Programs 52

Budget Programs Lead Scoring Lead Ranking Paid Search Agency 52

RebelMouse

MARCH 10, 2020

As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data. This is possible through the use of structured data, or as Google describes it, a set of "clues" provided to its crawler about what defines your content.

Budget Programs 52

Budget Programs Lead Scoring Lead Ranking Paid Search Agency 52

SEMrush

JULY 24, 2020

Gary Illyes, Webmaster Trends Analyst for Google, unveiling everything there is to know about structured data.

Google 89

Google Trends Case Study Case Studies 89

Hubspot

APRIL 10, 2019

This is where structured data comes in. Not sure what structured data is? By the end of this guide, you’ll be a structured data wizard — and your website will reap the benefits. Structured data is also at play here. Structured vs. Unstructured Data. How does structured data work?

Organization 78

Organization Marketing Websites Optimization SERP 78

RebelMouse

JULY 9, 2020

Powered by structured data, rich results are the dynamic snippets you see at the top of Google's search results, whether it's a carousel, image, or listicle. Rich Results Test determines if your website's structured data is set up correctly so that your page can be eligible for rich results. Writing for Structured Data.

Tools 52

Tools Google Validation Paid Search Agency 52

RebelMouse

JULY 9, 2020

Powered by structured data, rich results are the dynamic snippets you see at the top of Google's search results, whether it's a carousel, image, or listicle. Rich Results Test determines if your website's structured data is set up correctly so that your page can be eligible for rich results. Writing for Structured Data.

Tools 52

Tools Google Validation Paid Search Agency 52

accelerate agency

JUNE 12, 2020

Structured data is an important way to offer Google clues as to the meaning of your pages. If you have an SaaS business, you need to be using structured data properly. If your expertise is more to do with market research than keyword research , you might need a quick tutorial on structured data and SEO.

Tips 52

Tips Paid Search Agency Classified Ads SIC 52

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. This is about data-driven decisions. Can you draw on unique data or research?

SERP 246

SERP Keywords Eye-Tracking Planning 246

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield. How does lead scoring work?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. There are many more use cases for AI in market research.

Marketing AI 119

Marketing AI Research Paid Search Agency Customer Surveys 119

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc. Douglas Burdett, host of The Marketing Book Podcast. We live in a story world.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

APRIL 2, 2024

An SSL certificate encrypts data between your site and your users, keeping their information safe from prying eyes. Structured Data Markup Structured data markup helps search engines see and understand your content more clearly. Image Source: Google for Developers 5. Ready to complete your technical SEO checklist?

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KEO Marketing

FEBRUARY 9, 2015

Structured data is a critical component of a successful search engine optimization strategy. Search engines used structured data markup to find and filter search results. Unfortunately, structured data can be confusing and time-consuming to create and monitor.

Google 48

Google Tools Validation Search Marketing 48

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. A diverse range of sources can help you gather more data and cross-verify the data you already have.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

ANNUITAS

FEBRUARY 13, 2024

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? When execution lacks structure, each team figures out a way to make it work for themselves and that’s how silos get formed.

Planning 96

Planning Work Management Top of Funnel Marketing Management 96

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. What is a data warehouse? They don’t have to.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Martech

OCTOBER 2, 2023

To enhance efficiency, companies need to reevaluate marketing activities, revamp processes and eliminate unnecessary steps. Redesigning these marketing processes should follow three main criteria: Streamline and simplify the marketer’s life (CRM, brand, etc.) Enter the experimental marketer.

Work Management 115

Work Management Paid Search Agency Marketing Management Advertising Benchmark 115

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Analyzing campaign performance data. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Governance.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Top of Funnel 116

Top of Funnel Work Management Marketing Management Marketing Automation Services 116