Hubspot

FEBRUARY 13, 2014

Let''s just say it: Most stock art is awful. That''s especially true of stock art involving women. How about "Feminism, According to Stock Photography," which shows women in skirt suits climbing ladders (it''s a metaphor, geddit?) We wanted stuff that felt authentic and not cheesy. And now that this exists?

Public Relations 28

Public Relations Advertising Agencies Conference Paid Search Agency 28

Marketing Insider Group

APRIL 13, 2020

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. Build stories into your larger marketing mix. But many brands struggle with storytelling.

Storytelling 360

Storytelling Tips Marketing Budget Press 360

Marketing Insider Group

DECEMBER 22, 2020

But there’s more to great blog post design than simply throwing in a few stock images. Stock photography is one of the most popular types of images to use in blog posts because they’re so affordable and accessible. Almost 64% of bloggers surveyed use stock photos in their blog posts. Is eye-catching and attractive.

Design 350

Design Video Marketing Blogger Paid Search Agency 350

B2B Marketing Insights - WE

APRIL 26, 2018

Visual communication through business photography is an integral part of your brand presence. Imagery is an essential part of any brand identity and plays a key role in visual material produced for business. However, we find that many companies underestimate the power of their business photography within their brand imagery.

Brand Identity 64

Brand Identity Branding Business High Quality Lead 64

Content Standard

APRIL 19, 2024

This is a familiar story in marketing. With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. But it behooves any marketer to look deeper than these topline numbers.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Hubspot

JUNE 11, 2020

Every marketing agency in America. What I can say is this: America is home to at least several thousand marketing agencies. Content Marketing. Below, I'll share our four key takeaways from the state of marketing agencies in America in 2020. Big agencies should take stock. As for a marketing agency?

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Planning 84

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The faux stock photos were the best part anyway. The film has a 10% rating on RottenTomatoes.com, so don’t worry if you never saw it. New tools to the rescue.

Rules 89

Rules Planning Budget Programs Content 89

Hinge Marketing

AUGUST 26, 2015

But if you aren’t using the right photography on your site, you could be sending the opposite message. So, what’s photography got to do with it? Your website’s photography sends a message about the quality of your firm, whether that’s your intention or not. Use stock photography.

Marketing Websites 48

Marketing Websites Case Study Case Studies High Quality Lead 48

Litmus

APRIL 2, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “ Trending in Email Design ” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Custom illustrations in email marketing.

Design 88

Design Trends Paid Search Agency Eye-Tracking 88

Vidyard

OCTOBER 30, 2015

It’s true; imagery can explain in a heartbeat what it could take paragraphs or pages to explain or imply. That includes photography and graphic imagery of course, but it also includes video. That includes photography and graphic imagery of course, but it also includes video. Stock footage can get pretty pricey.

Video Marketing 50

Video Marketing Comparison Paid Search Agency Lock-In 50

Litmus

JUNE 29, 2022

To help marketers give their subscribers a bit of love, we created these six free Litmus Subscription Email Templates. Update emails with on-brand imagery. We sourced all of the imagery in the email templates from the free stock imagery site Pexels. Free subscriber email templates . Welcome email template.

Examples 75

Examples Template Paid Search Agency Click Rate 75

BenchmarkONE

MAY 15, 2019

On social media, people are looking for authentic personalities. If your brand has a social cause, use large text over compelling imagery to draw us in. Instead of stock or posed photography, potential followers want to see actual people engaging with your brand. Social media is primarily stacked against marketers.

Advertising Channels 91

Advertising Channels Organization Tips Cross-Selling 91

Litmus

MARCH 22, 2021

To help marketers give their subscribers a bit of love, we created the Subscriber Love Email Template Pack. Showing your subscribers you care can do wonders for your email marketing program and overall brand loyalty. Update with on-brand imagery. Another site that offers an extensive collection of free imagery is Unsplash.

Template 89

Template Click Rate Budget Programs Loyalty 89

Hubspot

NOVEMBER 3, 2016

We critics happen to learn a thing or two about marketing, UX design, and conversion rate optimization (CRO) in the process, too. Lesson #2: Real photography is underappreciated. Stock photos of people should never be used to represent your customers or your employees. Lesson #4: Imagery and messaging need to align.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Websites Conversion 28

Scoop.it

MAY 31, 2022

Here are some ways to spice up your blog content and elevate your content marketing efforts with curated visuals. Yes, you can find a lot of stock imagery on Google Images by searching “stock photography.” Browse stock photo websites. You need to make sure you are using authentic information.

Curation 84

Curation Copyright Paid Search Agency High Quality Lead 84

Convert

MAY 19, 2021

They try to replicate their competitors’ designs with placeholder shots and stock photos, without any strategy as to why and how to best use their image. If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. 8: Be Authentic. Even worse?

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

Vision6

APRIL 20, 2021

Email Marketing Stock Images. Not everyone has a big budget to splurge on professional photography, and that’s okay. Many industries still heavily rely on stock photos for their marketing collateral. You can even use our image editor to resize them to your liking without ever leaving your Vision6 account!

Tips 96

Tips Opt-out Opt-in Display 96

Vision6

FEBRUARY 3, 2021

What is the best width to use for your email marketing campaigns? There’s a lot more to email imagery than you might think. Unfortunately, many of us don’t have the resources to create bespoke photography or illustrations, so stock photos are our go-to. Email Width. Choose Images That Set the Mood. Personalisation.

Design 98

Design Terms and Conditions CAN-SPAM Mobile Marketing 98

Convert

APRIL 18, 2023

In this guide, we will cover both the strategic and tactical aspects of Shopify image optimization with the help of seasoned CRO experts, Shopify merchants, and marketers. As Will Laurenson elaborates with the help of a plethora of first-hand tests: Imagery is one of, if not the most important asset on the Product Page.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52