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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. Rather than being a tool to find online sites, it’s becoming a tool to find direct information, and as a result, the scope of SEO and online business marketing is bound to change.

SEO 105
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6 Best Marketing Podcasts You Should Follow! 

Outgrow

6 Best Marketing Podcasts You Should Follow! And if you’re a marketing person, marketing podcasts should be your holy grail! There are various social media marketing or digital marketing podcasts out there that may help present a new perspective into this field. Why Listen to Marketing Podcasts?

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A Checklist for a Good Blog

Writing on the Web

An email subscription sign up button such as an RSS icon. If you don’t have anything of your own, you can always link to a page on Wikipedia. To me, a good blog is the best darned marketing tool on the planet! A good blog post title that makes me want to read the full post. A compelling image with each post.

Wikipedia 100
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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Incentive programs.

Loyalty 80
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Overcoming a Dry Spell: 8 Sources for Blog Inspiration

Biznology

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. In fact, you should have the blogs of your toughest ones (or at least those you strive to emulate) in an RSS Feed anyway. Sometimes the best blogging ideas come from creative places. Put your own spin on the same issues.

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Learning Professionals Leaders

Buzz Marketing for Technology

tools from learning professionals in senior positions and too many barriers put up by over-zealous HR and IT departments. How can you design with these new tools if you don't understand them? So, yes, learning professionals must learn and use these tools, and then apply the tools to there existing framework.

Wiki 100
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Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.