QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. 2) Search engine marketing strategies power rapidly-developing retargeting tactics. Here are our top takeaways.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. What’s the real optimal cost per lead for your SEM program?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

QuanticMind

FEBRUARY 15, 2017

Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. To share more insights on search engine marketing and tackle any questions you may have, visit our booth at #204. Coming to SMX West 2017 in San Jose, CA on March 21-23?

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Nearly 4% admitted that they weren’t at all confident.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. This comes as marketers begin to map the buyer journey and leverage data and analytics.

Buyer's Journey 234

Buyer's Journey Marketing & Strategy Custom Publishing Statistics 234

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. However, the researchers behind the report note that they are working to resolve these pain points. “As

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. About 35.1% Approximately 5.8%

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. The majority of Star Performers (49%) claimed that they had “significant trust or confidence” in the accuracy of their marketing metrics.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers. Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

QuanticMind

AUGUST 1, 2016

What if your paid search could go beyond ROI and focus on profit? Get every bit of revenue out of your next campaign with this advanced search engine marketing tactic. Most SEM marketers end up using a lot of trial and error while testing bid amounts and budgets to try to hit a blanket profit target across the program.

Search Engine Marketing 40

Search Engine Marketing Budget Programs Search Marketing SEM 40

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Having your marketing strategy documented is critical to success,” wrote the authors of the report.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. of respondents said they were satisfied with their marketing team’s personalization results and efforts. Identifying Marketers’ Customer Engagement Challenges. As a result, only 8.5%

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Marketers’ Performance Rebound from Covid-19.

Planning 255

Planning Marketing & Strategy Statistics Marketing 255

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. This is compared to just 13% of all other marketers who said the same. Just 7% of all other marketers said that this would be the case.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. About 57% do not feel properly equipped to get the most out of their data for marketing.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

FEBRUARY 21, 2023

Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. However, most respondents (49%) stated that they believe their leadership team is “fully” committed to improving the quality of their marketing data.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. The Benefits of Investing in Data-Driven Marketing.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. This suggests that improved accessibility may yield more benefits for marketers who attempt to leverage data. Marketers Still Lacking High-Quality Data and Analytics.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Similarly, many B2B marketers who adopted an omnichannel approach also gained more market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255