Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. The platform offers a unique and untapped goldmine of market research.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. About Reddit Marketing.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Search Engine Journal

FEBRUARY 5, 2020

Here's what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal.

Viral Marketing 80

Viral Marketing Search Marketing Optimization Marketing 80

Hubspot

SEPTEMBER 25, 2019

Did you know that the most downvoted comment on Reddit was from a brand? If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. Why Reddit is So Tricky for Marketers. Why is this so shocking?

Paid Content 77

Paid Content Brand Identity Branding Planning 77

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. Quora & #Reddit don’t suffer fools & spammers lightly. Follow the unwritten rules, advises @sheadrakephoto. Click To Tweet. Click To Tweet.

Content Marketing 99

Content Marketing Paid Search Agency Content Lead Scoring 99

Valasys

NOVEMBER 13, 2019

Reddit is primarily a news aggregation & discussion website. Marketers need to comprehend Content Marketing Tips to use when marketing on Reddit. A famous tagline describes Reddit as “ the front page of the internet ”. A famous tagline describes Reddit as “ the front page of the internet ”.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. What is Reddit? of Reddit users are male. Demographics 63.6%

Mobile Advertising 95

Mobile Advertising Social Media Aggregators Communities 95

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Why we care.

Tools 88

Tools Brand Identity Branding Comparison 88

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 118

Marketing AI Ethics Planning Paid Search Agency 118

Heinz Marketing

AUGUST 30, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. Two channels I see as being particularly promising are Stack Overflow and Reddit. Reddit Ads is still a work in progress for the company.

Advertising Channels 102

Advertising Channels Communities Advertising Agencies Paid Search Agency 102

Heinz Marketing

JANUARY 14, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. In fact, as with most things in marketing, it is complicated by all of the biological parts (read: human elements). Tip 1: Reddit can be serious business.

Research 108

Research Enterprise Management Tips Work Management 108

Triblio

JULY 20, 2022

Triblio's ABM experts answer the top account-based marketing questions we've seen across Reddit & LinkedIn.

Account Based Marketing 156

Account Based Marketing ABM Linkedin Marketing 156

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Our social media marketing guide will get you going on that front.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Our social media marketing guide will get you going on that front.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). How does Reddit work? r/marketing. /r/advertising.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Kevin Indig

JUNE 19, 2023

But you bet that generative AI can be much better at reporting trends in the stock market, interpreting data or recognizing patterns in human behavior, which is 1st party facts. It’s a well-known trend that people search on Google for answers on Reddit. Everyone will skyscrape each other. All the time.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

NOVEMBER 22, 2023

Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. However, this broader reach might increase advertising costs and result in ads reaching less valuable customers, impacting the effectiveness of the marketing strategy. Who is impacted?

Youtube 114

Youtube Ads Advertisements Advertising 114

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? But first — what exactly are micro-communities?

Communities 119

Communities Top of Funnel Word of Mouth Enterprise Management 119

Webbiquity

JULY 13, 2021

And though their exact rankings vary somewhat, both SEMrush and Similarweb rank six social media platforms within the top 20 most visited sites: Facebook, YouTube, Twitter, Instagram, WhatsApp, and Reddit. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Heinz Marketing

MAY 5, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. The post 3 Keys to Targeting Online Communities appeared first on Heinz Marketing.

Communities 126

Communities Outreach Consulting Campaigns 126

Webbiquity

AUGUST 24, 2021

It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20. Reddit reaches 430 million users, or 7% of global Internet users aged 13 and up. Pinterest Facts and Stats.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

SEMrush

JUNE 13, 2019

Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas.

Keywords 111

Keywords Research Marketing & Strategy Marketing Strategy 111

Liveintent

MAY 3, 2021

The internet, especially forums like Reddit, makes it easier than ever for people to explore and join like-minded communities. LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Biznology

SEPTEMBER 5, 2017

My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. I have been on reddit for over 11-years and it’s taken 5-months to receive this “post-to-profile” experience. This started rolling out 5-months ago.

Profiling 164

Profiling Features Digg Advertising Mediums 164