Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) The NetLine research is particularly valuable for two reasons.

Marketing AI 70

Marketing AI Research B2B Content 70

Martech Advisor

SEPTEMBER 13, 2019

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap.

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 105

Differentiation Research Brand Identity Branding 105

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Virtually all B2B companies now use content marketing in some form. Source: NetLine Corporation Virtually all B2B companies now use content marketing in some form. compared to 2021 levels.

Research 52

Research B2B Paper Content 52

Porch Group Media

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Over the past two decades, content marketing has become one of the most widely used techniques in B2B marketing. In 2021, C-level executives represented 14.8% hours in 2020.

Research 52

Research B2B Purchase Intent Paper 52

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. 14% higher purchase intent. That’s up from 32% in 2019.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 82

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 82

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. It’s no surprise then that even though 91% of brands today use content marketing , only 9% are fully satisfied with their results. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

Analytics 257

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 257

Launch Marketing

JULY 26, 2023

Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. Must Read: How to Leverage Intent Data for Sales Where does the data for lead scoring originate?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes. What Is A Marketing Inquiry?

Lead Ranking 260

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 260

B2B Marketing Directions

FEBRUARY 25, 2024

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. 38% of the non-CP campaigns) resulted in increased market penetration.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web. Let me know what you think.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Madison Logic

AUGUST 10, 2023

The collaboration software market reached $26.28 To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members.

Amazon 115

Amazon Purchase Intent eCommerce Sample 115

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3 B2B Marketers and Video Marketing Tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Aberdeen

JANUARY 25, 2019

This Knowledge Brief by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience highlights the benefits market research organizations achieve by incorporating advanced analytics into their activities. How Advanced Statistical Analysis Can Benefit Market Research Firms 104.18

Statistics 40

Statistics Analysis Research Intent Data 40

DAGMAR Marketing

NOVEMBER 30, 2023

Many marketers and advertisers think so. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. Leverage first-party data.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Heinz Marketing

DECEMBER 15, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. Intent data is an individual’s web content consumption, it monitors for key intent search terms.

Intent Data 127

Intent Data Intent Lead Ranking B2B Marketing 127

DiscoverOrg

MARCH 5, 2018

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. Contact data evolved into org charts and job responsibilities – and now we’ve moved on to understanding purchase intent. What is sales intelligence?

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

illumin

MAY 16, 2024

Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. It has been shown that humor increases purchase intent. Humor, while not without risk, is a crucial tool in a marketer’s arsenal and they need to put it to good use.

Ads 104

Ads Viral Marketing Purchase Intent Marketing Proposals 104

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing?

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88