SmartBug Media

JANUARY 30, 2019

LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Before you focus on building your network and increasing your influence, the most important place to start is your own profile. Those days are over.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Marketing Insider Group

JANUARY 9, 2023

Influential factors to domain authority include: Link profile growth that hasn’t been captured in Moz’s web index yet. Sharing content that’s appealing to your target audience is more likely to be shared or go viral. appeared first on Marketing Insider Group. Your earned links don’t contribute to Google rankings.

Domain 322

Domain Lead Scoring Lead Ranking SERP 322

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. Tap on your TikTok profile.

Analytics 129

Analytics Viral Marketing Work Management Demographics 129

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. This method is one of the most important strategies for LinkedIn marketing.

Social Media 158

Social Media SEO Cost Per Click Media 158

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

LeadSquared

SEPTEMBER 23, 2016

It was tough given the 3-people marketing team we had then. It had gone viral. I have heard that great content is the soul of everything viral. I wouldn’t say I know the art and science of viral content, but I very clearly remember what worked for me, and that’s what I will share with you today. It attracted.

Viral Marketing 52

Viral Marketing Landing Pages Content Linkedin 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Hubspot

MAY 29, 2017

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. Chris Wall , Ogilvy's late vice chairman who passed away earlier this month, was notably one of the writers on the viral campaign.

Viral Marketing 75

Viral Marketing Paid Search Agency Ads Advertising Agencies 75

Hubspot

SEPTEMBER 21, 2020

Shareability on the Instagram Feed, Explore, Stories, and your profile: Depending on the privacy settings of your profile, you can share Reels with just friends on your Stories or profile, or publicly in the Reels area of Explore. Mobile-only: Unlike Instagram profiles and Stories, you can’t view or upload Reels on a desktop.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerrilla marketing is the answer. What is Guerrilla Marketing? The concept of guerrilla marketing is derived from the idea of guerrilla warfare.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Whether it be for your company or personal profile, this is what you can do. Increase Linkedin Post Views Is your post going viral or is it toast? So how do you gain the most bang for your buck?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. However, by no means should all content marketers seek to emulate them. FuckJerry was a meme juggernaut.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brand Identity 92

Brand Identity Branding Viral Marketing Ideal Customer Profiles 92

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Whether it be for your company or personal profile, this is what you can do. Is your post going viral or is it toast? So how do you gain the most bang for your buck? Read more for my top 5 tips.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Sprout Social

MAY 9, 2022

#gottaputmefirst #college #student #fyp #relatable #whenwomenwin #womenshistorymonth #notjoking #learnwithme #studywithme #studytips #ootd #dayinmylife #highschool #tiptok #relate #viral #weekendvibes #dyk #diy #foryou. ? When you add in near-constant marketing communications from colleges and universities, it can be a lot.

Education 81

Education Peer-to-peer Planning Viral Marketing 81

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fine-tune your profiles.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

Work Management 73

Work Management Marketing Management Social Media Service 73

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Navigate the Channel

SEPTEMBER 28, 2021

Video marketing is one of the hottest mediums for building a recognizable brand. Here are four ways architects can use video marketing as a promotional tool. Not all videos you create will be for marketing purposes initially. Even drone footage of a finished building is an excellent video marketing idea.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

seo.co

DECEMBER 30, 2020

Include Links in Your Social Media Profiles. + How to Create Viral Content. + Social media is an incredibly popular channel , both for individual consumers and for marketers, because it allows you to reach millions of people. Include links in your social media profiles. Include Links in Your Social Media Profiles.

Link Building 83

Link Building Social Media SEO Ad Building 83

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. Refining our TikTok marketing strategy.

Marketing & Strategy 108

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 108

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. When Reels are posted to a public profile, they may be eligible and recommended for more people to see. Get the daily newsletter digital marketers rely on.

Social Media 108

Social Media Rules Media Viral Marketing 108

Buffer

DECEMBER 20, 2022

And with a target market of 25-35 year olds, I knew that a good chunk of that phone time was now spent on TikTok. It’s been so successful that I recently added a second account— @missmoneymichelle —to become a finance influencer in my own right and bypass expensive influencer marketing for my brand.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Sprout Social

APRIL 4, 2023

It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? This will depend on the platform and audience.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 92

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. pic.twitter.com/24wbujWXhe.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok.

Multi-Channel 131

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 131

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 106

Social Media Media Business Viral Marketing 106