Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Research 102

Research Content Marketing Planning Work Management 102

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Lead Liaison

JANUARY 12, 2018

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Advertising Channels Lead Liaison 48

Predictive Response

JANUARY 8, 2019

Marketing a nonprofit is not easy. This can be particularly difficult when you’re asking the people to whom you’re marketing to donate money to your organization. Getting past all this in a successful fundraising campaign requires clever marketing strategies. . Grow Your Nonprofit through Real Conversations.

Organization 49

Organization Marketing Strategy Marketing & Strategy Planning 49

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

Salesforce Marketing Cloud

APRIL 25, 2023

Last year, Salesforce launched the Accelerator for Nature , providing nonprofits with philanthropic funding, technology, and pro-bono support to pursue big ideas and scale climate programs. When I asked Bourhan Yassin about the future of climate jobs, he highlighted data science as an important skill set that will evolve over time.

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

TrustRadius Marketing

APRIL 1, 2021

TrustRadius is the most trustworthy site for user reviews of business software. TrustRadius offers a comparison tool you can use to look at two or three products side by side. Use quantitative data (feature and attribute ratings) to directly compare important product dimensions, apples to apples.

Software 59

Software Product Comparison Click Rate 59

Optinmonster

OCTOBER 24, 2022

Are you looking for creative Black Friday marketing ideas to grow your business? Black Friday is arguably the most important day of the year for many entrepreneurs. In this article, we’ll share our favorite proven marketing ideas for Black Friday to help you make the most of this important marketing opportunity.

Paid Content 58

Paid Content Planning Marketing Budget Paid Search Agency 58

Hubspot

OCTOBER 13, 2016

And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign. Are You Ready for #GivingTuesday?

Planning 28

Planning Campaigns Social Media Paid Search Agency 28

Hubspot

OCTOBER 9, 2013

There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it''s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission.

Merchandising 28

Merchandising Paid Search Agency Statistics Social Media 28

Hubspot

JANUARY 30, 2014

Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. 14 Inbound Marketing Myths Nonprofits Should Stop Believing.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. 5 Keys to Effective Knowledge Transfer for Nonprofits. is vital to any nonprofit organization.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Hubspot

MAY 21, 2013

The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won''t be able to add to the strong foundation of your future fundraising efforts. How to Shift Your Nonprofit''s Fundraising Focus.

Peer-to-peer 28

Peer-to-peer Allocation Work Management Marketing Management 28

Hubspot

JANUARY 9, 2014

This year, we want to help your organization take the first steps to implementing an effective online strategy to raise awareness, engage new (and old) constituents, and fundraising for your organization the right way. Of course, we can only give you the tools to do so. 4) Incorporate crowdfunding into your fundraising strategy.

Terms and Conditions 28

Terms and Conditions Advertising Mediums Social Media Newsletter 28

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 115

Social Media Budget Programs Work Management Marketing Management 115

Hubspot

SEPTEMBER 7, 2013

They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Hubspot

JANUARY 2, 2013

A new year means a clean slate for your organization’s fundraising strategy. So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. Sharing fundraising news or tips? Good luck!

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Hubspot

SEPTEMBER 17, 2015

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. They may be just what you need to maximize donations.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? The 8 best B2B Email Marketing Software 1. Let's first clarify how B2B is different & similar to B2C.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Hubspot

SEPTEMBER 11, 2013

Fall fundraising event season is here! We''ve got a few ideas for you and your cause marketing team. Gala or Informal Fundraiser: A higher price point for attendees, galas are usually a formal dinner or party with live music or other entertainment. Usually there is a large fundraising goal associated with giving days.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Marketing Websites 121

Marketing Websites Lead Ranking Lead Scoring Correlation 121

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. I had the opportunity to talk to a few nonprofits about the survey and asked them how they handle managing a successful blog amidst their multitude of other tasks.

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

Digilant

OCTOBER 9, 2018

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.”. do you see having a big impact on your 2019 marketing budgets? How does one consumer journey differ from the others?

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

Litmus

JULY 21, 2021

Let’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. In the nonprofit world, a stewardship journey is the set of communications you send to supporters to nurture a relationship through print, email, SMS, and other channels. But wait, what’s a stewardship journey?

Work Management 103

Work Management Marketing Automation Services Marketing Management Opt-out 103

Adobe Experience Cloud Blog

OCTOBER 21, 2009

Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview. We are even working with several nonprofits, who are embracing a Sales 2.0 approach to fundraising, membership outreach and engagement. Lead nurturing is an important piece of the Sales 2.0

Thought Leadership 48

Thought Leadership Social Media Top of Funnel Media 48

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. As with other organizations, email marketing is critical for nonprofits. Send frequency. Revenue from automation. Campaign planning.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

nDash

AUGUST 3, 2022

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. Marketers can also see how a commitment to volunteering has shaped her career. And it worked out!

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Hubspot

FEBRUARY 6, 2014

We discovered how they succeeded in fully funding their campaign in just 30 days, exceeding their goal of $15,000 with a few days left to fundraise. Kickstarter was a way to combine test marketing with market feedback and reduce the risk of funding ourselves. Kickstarter Co-Marketing. Q: Why did you create RingSafe?

Campaigns 28

Campaigns Outreach Press Communities 28

Salesforce Marketing Cloud

MAY 2, 2023

Every nonprofit and grantmaker needs a data strategy. Tracking a few people, dollars, or ideas can be done in many ways, but nonprofits seeking to scale impact need a plan for all that data. How AI tools do the work for you You can’t read a headline these days without AI being mentioned. This can feel daunting, right?

Work Management 52

Work Management Digital Transformation Marketing Management Communities 52

Optinmonster

NOVEMBER 2, 2021

That way, you have a better understanding of how each kind of email campaign should function in your overall marketing strategy. Here you’ll find the most common types of email newsletters. Nonprofits. A recent study found that 59% of consumers say email marketing emails influence their purchasing decisions.

Newsletter 75

Newsletter Tips Cross-Selling eCommerce 75

GreenRope

AUGUST 12, 2020

CRM for Nonprofit Organizations. At the center of every nonprofit is community. So how do you do the most good for the least cost to your organization? Customer Relationship Management (CRM) is a cost effective tool for managing healthy, sustainable growth. Every nonprofit is its own brand. Drip Campaigns.

CRM 52

CRM Organization Marketing Automation Services Enterprise Management 52

Lead Liaison

DECEMBER 5, 2017

Allen, TX – Marketing automation provider, Lead Liaison, announced this week that they have added another valuable collection of content to their library of resources. This collection is specific to nonprofit organizations, and has been dubbed their “ Nonprofit Kit.”. Lead Liaison also assists with fundraising events.

Lead Liaison 48

Lead Liaison Marketing Automation Services Marketing Automation Automation 48