SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. .

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. Bob is one of those crazy co-workers that has a few screws loose.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

readwrite

MARCH 9, 2017

The image went viral and capital, entrepreneurs and brands made significant investments into the space. It is important for everyone to keep in mind, that just 12 months ago, there was no HTC Vive on the market. Our takeaway: every brand can effectively use VR for its marketing. Brands are seeking more eyeballs.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Content Standard

SEPTEMBER 17, 2015

Sometimes, content marketers are straightforward. We break down the differences between hosting content on microsites, subdomains, and subfolders. We describe why content marketing is hurting enterprise businesses. We ponder the role luck plays in content marketing. ” Content marketers must patrol that gap.

Personalization 40

Personalization Content Marketing Content Microsite 40

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Marketers who understand content marketing know that they have to learn to act like a media company when it comes to how they create and distribute their content. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Marketers who understand content marketing know that they have to learn to act like a media company when it comes to how they create and distribute their content. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

SnapApp

NOVEMBER 10, 2011

This includes a new look and feel, and a new chart option called "Viral Lift". This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels. Distribution Channel (whether the app is published as a Facebook Page, widget on your website, or microsite/mobile).

Twitter 48

Twitter Analytics Stats Microsite 48

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClearVoice

APRIL 15, 2020

But the truth is that, even before COVID-19 arrived, content creators and marketers were already shifting their thinking on how to execute virtual events — reimagining them in terms of how optimal digital experiences could live online, without the need for significant investments of time, travel and money. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

ClearVoice

NOVEMBER 22, 2021

Marketing content has value to small businesses. Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” So the investment in the content may be more far-reaching than other forms of marketing.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Parse.ly

MARCH 11, 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. In 2022, marketers will focus on personalized user experiences.

Tips 52

Tips Content Marketing Branding Brand Identity 52

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Outreach Marketing Virtual Summit.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Coca-Cola, a company (and Contently client) often leading the charge in creative and sophisticated marketing, appeared to have followed the UGC playbook here. We just won’t put up with selfish, blatant marketing stunts.”

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

SnapApp

MARCH 2, 2016

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 74

Examples Microsite B2B Lead Ranking 74

Webbiquity

OCTOBER 3, 2017

When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. Lack of content diversification.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

SnapApp

APRIL 13, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 54

Examples Microsite B2B Lead Ranking 54

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 59

Resources Planning Content Marketing Best Practices 59

Adobe Experience Cloud Blog

MARCH 1, 2017

Author: Josh Ritchie Many content marketers think they’re doing content right. This is where things can get murky for marketers, but don’t get overwhelmed. Content marketing is a long-term process to turn strangers into supporters of your brand. They brainstorm. They monitor upcoming events. Company news. Current events.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Content Marketing Planning Best Practices 50

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Volume of traditional PR opportunities that often arise from highly viral content.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Going Guerrilla. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Hubspot

AUGUST 20, 2014

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign. But a ton of people did it anyway.

Microsite 28

Microsite Viral Marketing Paid Search Agency Act-On 28

Brandpoint

AUGUST 9, 2018

The ubiquity and longevity of negative content has prompted companies to incorporate a variety of Online Reputation Management (ORM) services into their marketing strategies. Microsites. A microsite is a small domain with a few highly targeted pages. Your primary website shouldn’t be your only web property. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? 19%-44% CTR. Back on in 15. sherpab2b09 [link].

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

SnapApp

DECEMBER 16, 2015

Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon. Interactive Video Goes Viral. Microsites Take Off.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Smashmouth Marketing

SEPTEMBER 23, 2009

amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09. TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168