Brandpoint

NOVEMBER 3, 2022

Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Read More: Turn Your Blog Post into a Conversion Machine ] Bottom line, it’s important to remember that your landing pages aren’t the only place where you can drive goal completions.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

SmartBug Media

JULY 28, 2020

Guest author Allan Dibs a marketer at Success Wise and the best-selling author of the of The 1-Page Marketing Plan. You need to know who your target market is, what media they consume, and, most importantly, what message would make them act immediately. Become a Guest Contributor. Create a Lead Magnet. Checklist.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

BenchmarkONE

OCTOBER 15, 2020

Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. There are so many areas that contribute to how successful your content marketing is , and knowing what they are is crucial to ensure you’re getting the most out of your efforts.

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

BenchmarkONE

MAY 13, 2021

Gone are the days when your marketing budget held you back from utilizing tools that created efficiencies, provided analysis, and offered direction for a better strategy. . Lately, it seems like every brand under the sun has clean, easy-on-the-eyes graphics to accompany their social media posts. That’s where Pixabay comes in. .

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

JUNE 7, 2018

Guest post by Brandon Brown. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ViewPoint

JULY 26, 2018

George produces a weekly talk-radio type of podcast with well-known guests; it is 30 minutes in length. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here. per minute. _. Testimonials. Case studies.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Work Management 77

Work Management Effectiveness Marketing Management Sales Qualified Leads 77

nDash

APRIL 17, 2020

You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights. If so, we should talk… nDash is seeking a digital marketing manager to join our team. If so, we should talk… nDash is seeking a digital marketing manager to join our team. Sound like you?

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Marketing automation. B2B marketing and sales strategies and tactics. Customer acquisition.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. But it can also include sales reps, your marketing team members, or anyone else who has valuable knowledge to share that delivers your strategy.

Work Management 89

Work Management Marketing Management Content Case Study 89

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. On B2B Content Marketing. Study: 93% of B2B companies use content marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

GreenRope

MAY 28, 2020

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. The strategies we discuss in this post are tried and tested. Ready for the good news? Contain keywords.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Aberdeen

OCTOBER 29, 2019

Listen in to this week’s episode as Max dives deep into the power of complete data in making meaningful decisions, and why it’s so important to focus your marketing budget on the right channels to have a tangible impact on sales success. Max Maurier is a Revenue Operations professional focused on Marketing Automation and Operations.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

BenchmarkONE

JUNE 2, 2020

It’s why having a marketing automation tool (and using it correctly) is so crucial. So, we’re creating a series of posts driven toward examining the role of content in various stages of the funnel. Marketing From the Top Down. Types of content that are particularly useful at this stage include: Guest posts .

Top of Funnel 62

Top of Funnel Content Marketing Automation Services Marketing Funnels 62

Chris Koch

JULY 31, 2009

It’s time to declare marketing metrics a failure once and for all. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 93

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 93

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

markempa

NOVEMBER 17, 2014

They all used marketing automation to rapidly follow up with me via email. For example, Jill was a guest speaker for one company at Dreamforce, but the marketing messages and phone calls she received after the event didn’t acknowledge they knew her, or that she was featured on their website. You can’t automate trust .

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

Chris Koch

JULY 31, 2009

It’s time to declare marketing metrics a failure once and for all. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Predictive Response

SEPTEMBER 15, 2020

Succeeding at doing this trickles down to the marketing strategies you employ. The trick is to ensure that they have an easy time donating, they can see how their donation impacts the cause, and are motivated to keep contributing. The first step should be thanking them for their contribution.

Newsletter 59

Newsletter Demographics Trigger Marketing Email Marketing 59

Valasys

JANUARY 9, 2023

Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. The best MarTech solutions will allow marketers to apply analytics not only during campaign setup but also throughout a campaign’s lifetime.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Building a memorable brand takes some big swings but you have to walk before you can run. Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ConvertKit

FEBRUARY 9, 2021

Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Strategic-IC

DECEMBER 4, 2017

9 Core Components of Successful Inbound Marketing Campaigns. 9 Core Components of Successful Inbound Marketing Campaigns. Make sure you use these keywords in the titles and topics of your content and blog posts. Make sure you use these keywords in the titles and topics of your content and blog posts. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Allocadia

APRIL 15, 2019

Transforming marketing from a cost centre to a revenue centre is complex and involves many moving parts, from a new mindset to new skills to new technologies. We are still very much in the early days of watching this marketing transformation occur so we still have an absence of common terms, frameworks, and models.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

BenchmarkONE

JANUARY 27, 2021

You can’t have a sales funnel without leads. While we often talk about client retention being the big money maker for your business, there’s no denying the importance of maintaining a steady stream of new prospects. Sales is an ever-changing enterprise, and this has been particularly true in 2020. And sales prospecting is a big part of that.

Sales Management 57

Sales Management Top of Funnel High Quality Lead Marketing Automation Services 57

Hinge Marketing

MAY 11, 2017

How do you measure your marketing efforts? Usually, we talk in terms of what marketing techniques might contribute to high growth. But today, I wanna focus on what happens after you’ve decided on what set of marketing techniques you should use to contribute to high growth. Video Transcription.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Advertising Agencies 50

Heinz Marketing

JANUARY 23, 2018

Guest Post by Steve Woods , CTO & Co-Founder, Nudge.ai. In the years leading up to this transition in sales, B2B marketing had gone through a reckoning with regard to spam email from both a legal and a technical perspective. Most, if not all, B2B marketing groups had evolved to become very permission-based.

Top of Funnel 81

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 81

ViewPoint

DECEMBER 2, 2010

We're pleased to have a new guest blogger with this post. They believe it will be difficult and a hard fought battle, but they believe they can contribute enough to win. ” I’ll tell you what happened to Jim, but first, let’s look at how this pertains to the average marketer. I don’t stand a chance.”

CRM 120

CRM Eye-Tracking ROI Blogger 120

chiefmartech

NOVEMBER 1, 2018

The following is a guest post by Anand Thaker , CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. In a relationship-focussed market, the ability for organizations to use their networks to connect and develop trust becomes a key, strategic asset.

Paid Search Agency 85

Paid Search Agency Companies Network Marketing Account Based Marketing 85

Webbiquity

DECEMBER 22, 2015

Guest post by Mike Bird. 90-character ad or post. • Dark posts. Have you ever had two versions of an ad that you want to test out but don’t want to overload your followers with too many self-promotional posts? With Facebook dark posts, you don’t have to worry about it. Image credit: Revinate.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117