Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. This isn’t just throwing ads out there and hoping for the best. What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Define supporting pages for each user action. The length of a test period depends on the traffic to the relevant page. Define and assign values to desired user actions.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Exo B2B

APRIL 18, 2017

This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here: Landing page and lead generation in B2B marketing: best practices. What type of landing page should be used to generate leads? A landing page must be simple and attractive.

Landing Pages 40

Landing Pages Practices Best Practices Sales Qualified Leads 40

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Create a Landing Page.

Lead Generation 294

Lead Generation Campaigns Generation Planning 294

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. It’s no surprise then that even though 91% of brands today use content marketing , only 9% are fully satisfied with their results. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. Is the landing page “short and sweet”? If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have.

Landing Pages 283

Landing Pages Optimization B2B Click Rate 283

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Tips 106

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. How to Choose the Best MailChimp Alternative 1. You’re not alone.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

Television marketing 88

Television marketing Planning Paid Search Agency Peer-to-peer 88

SendGrid

APRIL 13, 2022

Landing pages can help tie together your brand’s email marketing campaign. Learn more about email marketing landing pages and the best practices. The post Email Marketing Landing Pages appeared first on SendGrid.

Landing Pages 89

Landing Pages Email Marketing Marketing Practices 89

Unbounce

JULY 22, 2021

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. When it comes to building landing pages, you’re not doing it for the journey, are you? to provide marketers a guided building experience.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

Planning 97

Planning B2B Marketing Lead Ranking B2B 97

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

EMagine B2B Blog

MARCH 11, 2014

Both the web design and online marketing teams are frequently asked about landing page best practices. So how should you build your landing page to increase conversions? Follow our list of design and SEO best practices in order to create your perfect landing page.

Landing Pages 40

Landing Pages Conversion Rate Practices Privacy Policies 40

Martech

MARCH 29, 2023

Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. The first step is measuring the problem’s impact on overall marketing delivery.

Work Management 82

Work Management Landing Pages Communities Paid Search Agency 82

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. And this isn’t the only privacy factor adding friction to your marketing. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Consider the best practices below for creating email content.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. Most marketers use email lists, so you need to have a good one to compete. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Successful email marketers believe in the sanctity of permission. That permission-based practice is what you want to be involved in. We made it to 2023!

Email Marketing 134

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 134

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done. Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Optinmonster

APRIL 19, 2024

Do you want to create a mobile landing page that will encourage visitors to buy your products? When creating your landing pages, you have to keep mobile in mind. If your landing pages load slowly, look bad, or function poorly on mobile, then you risk losing a ton of potential customers.

Landing Pages 76

Landing Pages Practices Examples Best Practices 76

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Salesforce Marketing Cloud

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content.

Keywords 105

Keywords Research Traffic Lead Ranking 105

seo.co

JANUARY 3, 2023

More and more clients are looking for lawyers who can offer the best of both worlds- high-quality services with an innovative, tech-savvy approach. As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. Source: WebFocusMarketing.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Vibrant colors are generally best at drawing the eye to the CTA.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112