Hubspot

JULY 30, 2014

The good news is, companies that are successfully using social media for customer service are reaping the benefits. But that doesn''t mean that every company is actually committing to delighting their customers on social media. 1) @Zappos_Service : Using Personality to Delight Customers.

Twitter 28

Twitter Service Brand Identity Branding 28

Hubspot

OCTOBER 1, 2013

In the midst of this mess, I took to Twitter and began venting my frustrations to @United. After the airline''s tweet, a series of folks responded, complimenting American for listening to a customer (and one who wasn''t even theirs), responding quickly, and wanting to help. Yes, my friends, this is an example of customer delight.

Work Management 28

Work Management Social Media Marketing Management Media 28

Hubspot

DECEMBER 5, 2017

And while these new products, features, and tools come with a host of opportunities for the developers, marketers, and others who plan to use them, they also raise a few questions. What's Amazon Web Services Doing With AI? Well, it's particularly helpful in an instance of, say, analyzing written customer feedback.

Marketing AI 75

Marketing AI Amazon FAQ Network Marketing 75

Hubspot

JUNE 19, 2015

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.”

Brand Identity 28

Brand Identity Branding Buyer Personas Tips 28

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

SocialPilot

JANUARY 21, 2024

Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has skyrocketed. So, what does exemplary social media customer service entail?

Social Media 87

Social Media Marketing Management Service Ideal Customer Profiles 87

Hubspot

SEPTEMBER 5, 2013

We’ve all heard that social media has empowered customers. As a lot of other people have done in similar situations where they want to air a grievance, Syed took to Twitter -- only he added a twist. Instead of just tweeting, Syed, who uses the Twitter handle @HVSVN, spent $1,000 buying promoted tweets in the New York and U.K.

Spending 28

Spending Service Blast Campaigns Customer Satisfaction 28

Hubspot

NOVEMBER 12, 2012

Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. This post will highlights some brands that we think consistently create lovable marketing, and explain exactly why their marketing is worthy of such adoration. 3) JetBlue.

Paid Search Agency 28

Paid Search Agency Companies Marketing Automation Services Marketing & Strategy 28

Hubspot

OCTOBER 25, 2012

One of the first things any marketer needs to figure out is who the heck they're marketing to. If you've ever seen a company's marketing campaign and stopped to think, "Wow. If you've ever seen a company's marketing campaign and stopped to think, "Wow. They totally get me!" MySpace is back guys!!!

Buyer Personas 28

Buyer Personas Paid Search Agency Companies Multi-Channel 28

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Marketers can learn a lot from P&G's example.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

OCTOBER 13, 2011

With Twitter and other forms of social media in the mix, there is no reason why you shouldn't be constantly engaged by your favorite brands. How are you making sure your prospective and current customers feel like they can get in touch with you and stay constantly engaged? Respond to Customers, Whether Good or Bad.

Social Media 28

Social Media Media Opinions Hubspot 28

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Hubspot

MAY 5, 2011

Jay Baer , social media strategist, speaker and author , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! One, they genuinely really care about their customers, and they're willing to go the extra mile. Scaling Social Media Efforts. But often times, more hiring isn't needed.

Social Media 28

Social Media Training Paid Search Agency RSS 28

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Ambal's Amusings

SEPTEMBER 14, 2010

In the last year, I have not only had the pleasure of getting to know Rebel but also being amazed at how she can put her thoughts (on marketing, business and life in general) into writing (in such crystal clear fashion). Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

JANUARY 15, 2016

A recent Twitter exchange between Pret a Manger and an unhappy customer offers an important reminder that every customer interaction should be treated as an opportunity to deliver a positive, if not hilariously memorable, experience. Upon resolving the issue and offering the customer a free lunch, the magic happened.

Service 88

Service Case Study Case Studies Social Media 88

Hubspot

JULY 28, 2014

You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. "We We call ourselves a customer service company that happens to fly planes," Laurie Meacham says. JetBlue No big deal!

Work Management 28

Work Management Marketing Management Service Ideal Customer Profiles 28

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work. What Is Content Marketing?

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Hubspot

AUGUST 3, 2014

Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. So take a few minutes to catch up on what you''ve missed this week and learn how you can optimize your blog posts, your website, and your Twitter account. This week, the most popular topic was optimization.

Optimization 28

Optimization Eye-Tracking Guidelines Content 28

Hubspot

OCTOBER 16, 2012

So it only makes sense that other companies would take advantage of the country's interest in the election by creating creative marketing campaigns to promote their own causes. Pizza Hut is certainly riding the political wave, running an election-themed marketing campaign called "The Pizza Party." 2) JetBlue. 1) Pizza Hut.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Multi-Channel 28

Hubspot

JANUARY 27, 2014

As a concept, using Twitter seems simple. And then you actually start using Twitter -- it''s harder than you thought. We know it''s daunting to get started on Twitter and try to build your company on the platform, and we want to help. Answers to 11 Common Questions About Twitter. and that''s about it. 29 at 10 a.m.

Twitter 28

Twitter Ad Frequency Ideal Customer Profiles Hubspot 28

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Hubspot

MAY 24, 2016

When it was first created, Twitter was designed mostly for individuals. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.).

Twitter 63

Twitter Brand Identity Branding Best Practices 63

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil?

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Content Marketing Institute

DECEMBER 21, 2017

JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). JetBlue asks its audience: Are you humankind or HumanKinda ? While many marketers were tentatively experimenting with Instagram’s Stories feature, Bacardi USA was among the first brands to show its creative mastery of the platform.

Examples 97

Examples Marketing AI B2B Marketing Content Marketing 97