Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Want to know how it’s done? Want to know how it’s done? You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JUNE 15, 2021

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. Follow these six tips for starting an influencer marketing program from the ground up.

Tips 353

Tips Advertising Agencies Work Management Guidelines 353

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. Consider what CEOs want from marketing before you push back.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Worst of all, do these silos create roadblocks in getting your campaigns to market? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps.

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Recommended Podcasts for Marketers. The difference may seem minute, but better innovators make marketing decisions that disrupt and transform whole industries.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Marketing Insider Group

JULY 29, 2020

What Does Content Marketing ROI Include? Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. Calculating Content Marketing ROI. You can’t convert leads that don’t exist.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Marketing Insider Group

JUNE 7, 2023

Core principles stay the same in marketing. Still, you need to keep current with how to apply them in the modern marketplace. SEO will never be a set-it-and-forget-it part of your marketing plan. SEO will never be a set-it-and-forget-it part of your marketing plan. In fact, it’s gotten more complicated in some respects.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. What is Predictive Marketing Analytics?

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 335

CMO Work Management Paid Search Agency Planning 335

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not just about what you ask, but how you ask it. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?”

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Trade Press Services Newsletter

OCTOBER 4, 2023

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. In an A/B test, two versions of the same asset are randomly shown to different groups.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. Many brands pour money into attracting customers.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. As you know, reaching the right audience is key to any successful marketing strategy.

Features 219

Features Work Management Privacy Marketing Management 219

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing AI 108

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. That’s the focus of this article.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

JULY 31, 2023

And more importantly, how do you know which one is the right fit for your business? No need to buy a CD-ROM, install a program on your computer, and then run it. Definitely not the same as your coworker’s triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? We’re here to help.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What Is A Fractional CMO?

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes. A few tweaks here and there.

Efficiency 132

Efficiency Ideal Customer Profiles B2B Marketing Planning 132

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Welcome to 2024! I didn’t invent this exercise.

Marketing AI 135

Marketing AI Email Marketing Planning Work Management 135

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. What are their dominant business concerns? Do they trust their CMOs?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

MARCH 20, 2024

” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. .” However, being a position-less marketer requires a diverse skill set.

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Communities 114

Communities Top of Funnel Word of Mouth Enterprise Management 114

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Marketing AI 76

Marketing AI Churn Rate Transparency Budget Programs 76

Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. How to buy time to comply and keep your most valuable customers engaged. Advanced techniques to reduce spam. GDPR for Europe).

CAN-SPAM 103

CAN-SPAM Data Hygiene Domain Privacy 103

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team. That means the people you serve — your customers — and the people who do the marketing — your team.

Work Management 134

Work Management Paid Search Agency Marketing Management Budget Programs 134