Contently

JANUARY 23, 2020

” That’s how you find Pingdom. It also has to make sense for your brand’s overall marketing strategy. Let’s take a look at what marketers can learn from four examples of successful interactive content. You can gauge page load speed from seven locations around the world, and it’s totally free.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). In this session, we learned the “Human Approach” to SEO.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JULY 7, 2020

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. Here are four things to know.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Here's how: Talent. Marketing Department Structure. Structuring your marketing team(s) is a huge task. That could be a book!).

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

ClearVoice

MARCH 26, 2024

But how are you getting to those targets? That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. It’s easy to set targets.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Let’s dive in.

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

ClearVoice

FEBRUARY 24, 2019

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. Agencies of all sizes can leverage these white label marketing tools to become more professional, responsive, and to provide more value to their clients, while also keeping costs low and affordable.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Hubspot

NOVEMBER 7, 2019

My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". Here, I sat down with Victor Pan, HubSpot's SEO strategist, to learn what Google's rel=nofollow announcement means for SEO strategists and users. If I link to their page, they tell me they'll pay me $500.

SEO 67

SEO Google Wikipedia Lead Scoring 67

ClearVoice

JANUARY 8, 2024

When asked, “How are your New Year’s resolutions coming?” ” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

SmartBug Media

DECEMBER 14, 2018

It's days like these that allow us to provide the best experiences and results for our clients, and help us grow individually into the best marketers, web developers, designers, copywriters … that we can be. What is Certification Day all about, and how do we do it? Then comes the fun part.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

AUGUST 17, 2020

You’ve been thinking about hiring a marketing assistant, but with the current economy and pushback from HR, it’s just not in the cards. You can virtually expand your team (temporarily or long-term) with creative pros who live and breathe content marketing. Teamlancing can solve these six marketing challenges.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

ClearVoice

AUGUST 11, 2023

Right now, AI is revolutionizing the content marketing industry. Then, we’ll cover how to integrate those prompts into your content marketing plan. Then, we’ll cover how to integrate those prompts into your content marketing plan. Finally, we’ll address how to keep AI use ethical in your company.

Ad Building 52

Ad Building Marketing & Strategy Privacy Ethics 52

Hubspot

DECEMBER 12, 2019

Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage of this shift — or, for the more pessimistic, how to avoid getting pushed to the dreaded page two of search results. In this post, I want to discuss how to take advantage of the advent of audio SEO.

Hubspot 99

Hubspot SEO Design SERP 99

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? If you want to go deep, download our Complete SEO Guide. Develop your own list of keywords and track how you rank for each one.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. So, how can you do that? If you want to post your blogs, you can cross-publish your blogs on this site without hurting your SEO. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hubspot

JANUARY 20, 2020

But that doesn't mean your SEO strategy is futile. It just means you'll need to get creative to rank on page one. I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond.

Keywords 84

Keywords Hubspot SEO Research 84

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. Content Marketing Influencers: Who Are They? Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

nDash

MAY 10, 2021

How Google Trends rank the popularity of the keyword’s suggestions. How to Leverage Google Suggest as a Content Generation Tool. It might seem obvious to some content strategists, but others may not realize the valuable resource they have at their fingertips—Google. What is Google Suggest? What does that mean?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. How to add your website to Google Search Console. Adding filters.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place. The difficulty with this, however, is that SEO is always changing.

SEO 48

SEO Paid Search Agency Trends SERP 48

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. Brenda Percy .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102