Hubspot

MAY 1, 2014

While my undergraduate experience was instrumental in understanding the fundamentals of marketing, it didn''t teach me much on marketing today. Marketing curriculums have yet to catch up with the constantly changing industry landscape. Marketing curriculums have yet to catch up with the constantly changing industry landscape.

Class 28

Class Inbound Marketing Education Curation 28

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

Advertising Benchmark 28

Advertising Benchmark Top of Funnel ROI Content Marketing 28

LEADership

AUGUST 7, 2014

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Hubspot

MARCH 20, 2014

There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Marketers and fundraisers alike will find the results fascinating and, at times, alarming. Survey Highlights.

Social Media 28

Social Media Spending Social Marketing Media 28

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

APRIL 18, 2016

Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Not familiar with how retargetting works? When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. The Experiment.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

DECEMBER 7, 2010

As we're approaching the end of Q4, marketers everywhere are checking their stats and creating reports for management on the year's performance. Here are five charts we recommend every marketer send their CMO or management every month. Which channels are producing the most web traffic for your company? Compare your channels too.

CMO 28

CMO Marketing Management Cost per Lead Top of Funnel 28

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program? Source: Semrush.

Budget Programs 309

Budget Programs Paid Content Planning Startups 309

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. We hear a lot about Sales being under more pressure in the coming year. What does SiriusDecision’s research indicate as the top business issue for sales in 2015?

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

KoMarketing Associates

JUNE 30, 2016

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

KoMarketing Associates

JULY 1, 2016

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Single Grain

OCTOBER 30, 2020

How is anyone going to notice mine?”. They are too expensive, and we just don’t see the ROI.”. If you or your boss are saying any of these statements, you aren’t wrong. Like any marketing tactic, the infographic space is now saturated. 65% of brands use infographics in their content marketing efforts.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. I think it often helps brands who might need that little push into content marketing, to see what others are doing. Amazing B2B Branded Content Marketing Hubs.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? With the right content strategy, your business can harvest the maximum returns. Read more on How to Design, Manage & Optimize Multichannel B2B Content Strategies.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

ClearVoice

JANUARY 8, 2019

While some of these pages provide sound advice and guidance, remember to evaluate your organization’s unique circumstances before taking action. What are your biggest challenges with content? Your content needs to serve your business by supporting corporate goals. Rebooting your content strategy? Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Content Marketing Institute

NOVEMBER 16, 2017

Your company may not employ data scientists today. That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If A marketer who says “I think” in front of data-driven execs may be asked to leave, says @Katrina_Neal. They might even approve your budget.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Sprout Social

OCTOBER 6, 2016

Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. of their marketing budgets on social media. You’ll quickly feel like you’re not not getting your money’s worth.

Paid Content 90

Paid Content Social Media Budget Programs Allocation 90

SugarCRM

FEBRUARY 25, 2016

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report.

Social Media 50

Social Media Social Marketing B2B Marketing Tips 50

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Directive Agency

APRIL 25, 2017

Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing strategy in place.

Top of Funnel 40

Top of Funnel B2B Sales Sales Qualified Leads Process 40

Adobe Experience Cloud Blog

MARCH 3, 2016

Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Sometimes, it can all come down to the way you manage your team and the content they produce. Set Predefined Roles Within Your Content Team.

Process 48

Process Allocation Thought Leadership Content 48

chiefmartech

OCTOBER 23, 2015

I’m humbled by and grateful for your brilliant contributions. I can’t begin to express how wonderful it is to share a sense of community with you. And, of course, thank you to our sponsors who made these two days possible — may all your revenue charts go up and to the right. ” – Martin Majlund, Carlsberg Group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

APRIL 27, 2015

You started blogging for your business. Trouble is, things aren't panning out exactly how you expected. You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. Want to Improve Your Blog Strategy? They have concerns, and it's your job to alleviate them.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28