Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Remember to promptly respond to comments and questions from readers.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Good idea, right?

Google 231

Google Generation Guidelines High Quality Lead 231

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today ! 24 Jeff Daniels, Ph.D.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Congratulations to all our Business Continuity influencers who participated! Join us today ! 46 Gabor A.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Congratulations to all our Legal & IP influencers who participated! Join us today ! 21 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Congratulations to all our Diversity and Inclusion influencers who participated! Join us today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. However, to accomplish this outcome, the industry must act with urgency.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 38 Jeff Stollman Rocky Mountain Technical Marketing, Inc. Join us today ! Campbell, CBCP, CPP® Score: 31.39

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Congratulations to all our Health & Safety influencers who participated! Join us today ! McKenna Score: 31.33

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Liveintent

MAY 18, 2022

As publishers seek new ways to drive revenue and personalize audience experiences, one strategy stands above the rest: email monetization. Media and brand publishers are reaping the benefits of this engagement with email monetization strategies. What is an email monetization strategy? billion by 2025. Native ads.

Marketing & Strategy 62

Marketing & Strategy Newsletter Banner Ads Custom Publishing 62

Thinkers360

APRIL 28, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 8 Maria Papacosta MSC Marketing Bureau Ltd Contact Maria Papacosta Score: 42.54 Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98 Congratulations to all our Supply Chain influencers who participated! Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands. That’s a big step forward for AI, IMOP.

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Liveintent

JULY 12, 2022

In the world of media buying and digital marketing, the two most prominent forms of data used to target audiences are first-party data and third-party data. In this blog post we’ll take a look at what it is, its benefits, and how to use it. How can I use second-party data? appeared first on LiveIntent Blog.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Image credit: Blake Wisz on Unsplash. It also decreases the likelihood of losing customers.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube is also exploring monetization options for this format. Get the daily newsletter digital marketers rely on.

Youtube 117

Youtube Guidelines Planning User-Generated Content 117

Liveintent

JULY 14, 2022

As local publishers seek to recoup revenue lost during the pandemic, they’re investing in new strategic partnerships and monetization strategies — one of the most important being email. LiveIntent was among the top-performing partners, empowering local publishers to launch email marketing strategies that increase engagement and revenue.

Marketing & Strategy 62

Marketing & Strategy Advertising Agencies Newsletter Custom Publishing 62

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Highlighted Content : Why People Reject Ideas , Seven Essential Elements for X-Factor Ideas.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Liveintent

DECEMBER 7, 2020

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? How should I segment audiences? Still, they’ve been careful to take a sophisticated and thoughtful approach to monetization.

eCommerce 104

eCommerce First-Mover Advantage Brand Identity Branding 104

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. Most people aren’t sure how to go about it, how big of a risk it is, or how much they can really earn through it. There are some extremely successful affiliate marketers out there. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Parse.ly

NOVEMBER 5, 2021

Last week, Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , sat down with Joe Pulizzi , founder of The Tilt and Content Marketing Institute and author of the Amazon #1 Marketing Bestseller Content Inc. , to discuss the keys to building a successful content strategy. The content tilt. Audience building.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Liveintent

SEPTEMBER 9, 2021

In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program. These days ‘disruption’ may feel like a word that’s gone a bit stale but it’s precisely what’s happening as a result of Apple’s iOS 15 update.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Highlighted Content : 33. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of marketers and publishers invest in newsletters or email advertising, while a whopping 96.9 Adapting to a new world.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Liveintent

NOVEMBER 2, 2020

In fact, IAB reported that 70% of media buyers have adjusted or paused their ad spend and 16% are still deciding how to proceed. ” So, how can local publishers better monetize this traffic? ” So, how can local publishers better monetize this traffic? Let’s take a look.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Scoop.it

APRIL 21, 2022

To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you. Not all blogs or blog topics have the potential to become popular.

PPC 94

PPC Traffic SEO Keywords 94

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Before founding CJ Young Consulting, she retired from the U.S.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Are you looking for new ways to expand your revenue? And it’s easier than you think.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Liveintent

FEBRUARY 7, 2023

So, how can you make sure your organization has good data quality? By understanding what data quality is, how to measure it, and how to maintain it. Data quality is a measure of how accurate and reliable your information is, and how suited it is for its intended purpose. Let’s take a closer look.

Work Management 62

Work Management Advertising Agencies Planning Marketing Management 62

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. “The idea was to figure out what our audience really wanted from us and how we could give them more,” says Libby.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116