SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Then the pandemic hit. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: We’re still in the experimentation phase.

Marketing AI 102

Marketing AI Enterprise Management Marketing Automation Services Work Management 102

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

B2B Marketing Directions

JANUARY 7, 2024

Temporal landmarks often prompt us to make significant changes in our lives or commit to pursuing new goals. If you doubt the power of temporal landmarks, just consider how often we make "New Year's resolutions" to lose weight, or begin a regular exercise program, or learn a new skill. In 2023, I published eleven book review posts.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me! Giving back.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment?

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. It ensures that your product or service has a name in the market.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. We hope you find our thoughts and musings interesting, valuable and thought-provoking. Stay tuned and welcome to 2022! May it be a good one for all.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

ClickZ

MARCH 16, 2023

It’s a big jump, meaning 46% of all people have recently tried something new or changed up. So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? And that’s because we live in a twitchy world where it’s impossible to predict what will happen next.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Anyword

JULY 14, 2021

Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. It’s a win-win situation!

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. podcast listeners increased by 10.1 Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. How to keep consumer trust amidst heightened data privacy concerns. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Hubspot

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. While these changes seem daunting at first, they also signal new opportunities to innovate, grow, and adapt. Use AI to augment, not automate.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

ClearVoice

APRIL 13, 2024

The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your content audits and upgrades will become. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. These can include posts, comments, short videos, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your content audits and upgrades will become. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. These can include posts, comments, short videos, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

SEPTEMBER 22, 2023

This trend shows no signs of stopping, especially with the massive traction AI is getting. This trend shows no signs of stopping, especially with the massive traction AI is getting. Online quizzes: Quizzes are often considered the unsung heroes of content marketing, and can be a fantastic tool.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Pam Didner

MAY 7, 2021

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. Hello, AI, again. When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Hinge Marketing

FEBRUARY 16, 2022

Amid the turbulence, one thing has become clear: Change happens quickly and those AEC firms that are slow to adapt will be left behind. They also use technology to track their marketing and business development activities more frequently than their counterparts. . infrastructure legislation. About the Study. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Onalytica B2B

SEPTEMBER 22, 2017

Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. As a result, marketers no longer had the luxury to build expansive campaigns. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SmartBrief - Marketing

JANUARY 26, 2024

And lots of what was on display in Las Vegas also tapped on via AI in a myriad of ways. The image and video capture can come in handy, as can the tidbit launcher and automated food bowl, and it can also open up an audio gateway so you can talk to your pet through it. Samsung trotted out Ballie , and it became the robot darling of CES.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) These changes don’t always alter your job in dramatic ways, but they eliminate the hassles and headaches. When you’re living it, of course, this type of change can be hard to notice.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Marketing teams have until that point to find analytics alternatives for website analytics. A parameter would be tracking video views or page scrolling for example. They’re also vital to digital marketing.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123