SendX

JULY 11, 2020

All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022.

Email Marketing 89

Email Marketing Design Trends Work Management 89

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success?

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Benchmark Email

NOVEMBER 14, 2023

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial Intelligence (AI), a disruptive force that is ushering in a new era of email marketing.

Email Marketing 74

Email Marketing Design Generation Advertising Benchmark 74

Litmus

APRIL 26, 2021

Source: Really Good Emails. It flows through everything they do: the models showcasing the products on their website, their ad campaigns, and their marketing programs. They consistently celebrate humans in all forms—marketing to every age, race, and sexual orientation. Source: Really Good Emails. 100% Human. Every body.

Trends 126

Trends Design Paid Search Agency Television marketing 126

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →

Design 135

Design Trends Email Marketing Content Marketing 135

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

Litmus

NOVEMBER 3, 2021

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Design 94

Design Practices Best Practices CAN-SPAM 94

Vision6

AUGUST 8, 2023

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Source: [link].

Design 106

Design Trends Opt-out Newsletter 106

Benchmark Email

NOVEMBER 28, 2023

Email marketing stands as a vital channel in the digital world, connecting businesses with their audience in a personal and impactful way. However, in an inbox cluttered with countless messages, how can your email stand out? The key lies in the art of creating visually appealing emails.

Design 52

Design Advertising Benchmark Email Marketing Advertising Channels 52

SendX

MARCH 15, 2022

seconds reading a marketing email, and in 2021 it declined to 10 seconds. In 2020, people spent an average of 11.8

Design 195

Design Practices Best Practices Email Marketing 195

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Email Design and Production Specialist, Litmus.

Design 92

Design Practices Best Practices Newsletter 92

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. As a manager of design, I can tell you this is where you need to put your bucks. No all-image-based emails!

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Organization 94

Organization Design Trends Organic Leads 94

Benchmark Email

JULY 13, 2021

Visually appealing email design can engage your target audience, showcase your brand message, and encourage subscribers to click your CTA. Since email marketing generates 40 times more leads than social media, it’s one of the most effective ways to boost conversion rates.

Design 98

Design Advertising Benchmark Click Rate Conversion Rate 98

KoMarketing Associates

APRIL 3, 2018

Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages? According to the statistics, those who primarily send responsive design emails that adapt based on the device being used have a 15 percent open rate.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

DivvyHQ

OCTOBER 11, 2022

When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.

Outreach 88

Outreach Design Campaigns Marketing Prospects 88

DivvyHQ

JANUARY 26, 2021

Since email marketing has the highest measurable ROI among all marketing channels, it's important to maximize this potential with proper email design. In this guest post by Mostafa Dastras, he discusses the most common email design principles you should use to see the most impact.

Design 105

Design ROI Email Marketing Advertising Channels 105

Benchmark Email

JUNE 20, 2023

Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into subscribers’ inboxes. One factor that can impact email deliverability and that often gets overlooked is email design.

Deliverability 64

Deliverability Design Optimization Advertising Benchmark 64

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game.

Design 105

Design Template Training Work Management 105

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

Design 79

Design Best Practices B2B Loyalty 79

Benchmark Email

OCTOBER 4, 2022

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact.

Design 124

Design Trends Advertising Benchmark Newsletter 124

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Litmus

FEBRUARY 16, 2022

According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective? Head over to the Litmus Community. Lily : I agree.

Design 88

Design Webinar Metrics Trends Lock-In 88

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Design 106

Design Trends Marketing Management Urgency Marketing 106

SendX

NOVEMBER 9, 2023

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response from our audience?

Email Marketing 312

Email Marketing Practices Best Practices Design 312

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Act-On

FEBRUARY 1, 2024

When it comes to email marketing tips, there are a few things that we have all been told to do. When’s the best time to send an email? Do people prefer designed or plain text messages? Email marketers have strong opinions on these questions. Click to read Email Marketing Myths Debunk’d

Email Marketing 130

Email Marketing Opinions Marketing Design 130

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about coding and design?

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Ontraport

MAY 17, 2019

The way your email appears visually plays a critical role in whether or not your audience will scroll, click, engage, or delete. The post 5 Email Designs That Work appeared first on The Ontraport Blog.

Design 78

Design Email Marketing Marketing 78

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” On its surface, email design seems easy. In this episode of Delivering, I try to answer the question, “What is email design really?”. Email design is easy, right? Episode Transcript.

Design 73

Design Copywriting Advertising Mediums Email Campaigns 73

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159