Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. Your mom’s! percent of the time.

Response Rate 40

Response Rate Email Marketing B2B Marketing Tips 40

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 102

SMS Marketing & Strategy Marketing Strategy Planning 102

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

JUNE 16, 2021

Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. How to Personalize Your Prospecting Emails 1. Sure enough, he responded.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. A lead is a prospect that you can convert into a paying customer. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. When the prospect can easily research and learn on their own. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Sound less pushy.

Urgency Marketing 96

Urgency Marketing B2B Allocation CAN-SPAM 96

Circle Studio

JUNE 21, 2018

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. For marketers, each missed inbox is a missed opportunity to get the message across, and so every email matters.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

PureB2B

MAY 30, 2022

Having a defined list of qualified prospects that you want to reach out to will improve the results your sales efforts generate. How to Create a Qualified Prospect List with Leadiro. Common Ways to Build a B2B List of Qualified Prospects. 75% of marketers say inbound works well for their business. You create the opt-ins.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

ClickZ

JUNE 8, 2020

30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Many people think of content and A/B testing first and foremost.

Marketing AI 138

Marketing AI Paid Search Agency Planning Advertising Agencies 138

SalesIntel

SEPTEMBER 21, 2023

In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue. By having a higher connection using direct dial numbers, sales reps are more likely to have engaged conversations with prospects every time they dial.

Contacts 40

Contacts Allocation B2B Outreach 40

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. The use of video in customer and sales conversations and prospecting has increased by 93% since 2019. Video has now taken the place of those sit-down meetings.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Valasys

NOVEMBER 8, 2018

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. But the most important asset to any marketer has always been the email address. Email marketing has been dramatically changed by marketing automation.

Email Marketing 58

Email Marketing Opt-out Opt-in Privacy Policies 58

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 126

Template Email Marketing Blast Campaigns Planning 126

Valasys

MARCH 28, 2023

Many businesses make the mistake of marketing to everyone when they should target only those genuinely interested in what they offer. The strategy helps companies reach prospective buyers, which boosts sales and income. Lead generation is vital to business success in today’s increasingly digital world. This is where AI comes in.

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Scoring 52

Vidyard

DECEMBER 13, 2018

Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too. Insert prospects’ names, titles, and companies on the fly. Today, not so much. Audiences have more sophisticated tastes and expectations.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email Marketing Effectiveness. Two-thirds of customers have made a purchase as a direct result of an email marketing message.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Sharpspring

JULY 17, 2019

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Simple subject lines.

Tips 69

Tips CAN-SPAM Domain Marketing Automation Services 69

Conversica

SEPTEMBER 17, 2018

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. In order to optimize results of any ABM strategy, teams must have an account-based selling approach to complement account-based marketing activities. Campaign response rates. Email opt-ins.

Account Based Marketing 81

Account Based Marketing Ideal Customer Profiles Work Management Planning 81

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. List Purchase.

De-duping 100

De-duping Buy InsideView Broadcasting 100

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. SMS response rate is 45 percent. SMS response rate is 45 percent.

SMS 68

SMS Relevance Campaigns Tips 68

Vidyard

DECEMBER 13, 2018

Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers–Vidyard Chrome extension sales users can now do it too. Insert prospects’ names, titles, and companies on the fly. It’s a content-marketing meets challenger-sale strategy that helps them stand out.

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

Digital B2B Marketing

SEPTEMBER 10, 2013

For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. You need to reach a much higher percentage of prospects than you can through list purchases but will be using the data multiple times. Expect to pay anywhere from a $0.50 Renting a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% Irrelevance 3.

Ad Frequency 91

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 91

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. To the right is a subscription management page that we created recently for a software client, Noetix.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Televerde

OCTOBER 16, 2019

When prospects are receiving 4,372 calls a week, they may feel worn down and say yes simply to get the extremely persistent person off the phone. If you’re not being relevant, your leads will either opt-out, or they’ll emotionally opt out when they stop paying attention. It’s important to meet your prospect where they’re at.

Lead Nurturing 40

Lead Nurturing Lead Ranking Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

NOVEMBER 1, 2012

When done right, effective marketing will generate a quantifiable “multiplier effect.” ” I believe that the most important words in marketing are “thank you. ” I believe that the most important words in marketing are “thank you. So you should thank them! We have to show real business results.

Marketing Proposals 100

Marketing Proposals Opt-out Opt-in Response Rate 100

Valasys

OCTOBER 25, 2018

Every good marketer knows that in order to develop relationships with customers, you would need to proactively go where they are instead of waiting for them to come to you. Obviously, it isn’t recommended that you go to your prospects houses like a door-to-door salesman but you can do the next best thing – Text them.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Prospect follow-up reminders.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Paid Search Agency 92

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

PureB2B

SEPTEMBER 8, 2014

Email, when done correctly, is one of the most effective ways for today's marketers to generate leads. Cleaning and updating your data will help improve your response rates and deliverability , ultimately getting your email content in front of prospective leads. Email address information erodes quickly.

Email Marketing 62

Email Marketing Marketing Strategy Marketing & Strategy Deliverability 62

PureB2B

SEPTEMBER 8, 2014

Email, when done correctly, is one of the most effective ways for today’s marketers to generate leads. Cleaning and updating your data will help improve your response rates and deliverability, ultimately getting your email content in front of prospective leads. Email address information erodes quickly.

Email Marketing 62

Email Marketing Marketing Strategy Marketing & Strategy Deliverability 62

Atomic Reach

OCTOBER 29, 2018

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. What is Email Marketing? Let's dive a little deeper.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81