Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

MarketJoy

JULY 17, 2020

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. Depending on the timing, scale, and your company’s specific plans and targets, a cancelled event can be either a minor setback or a major issue. It is time to adapt to the crisis.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Vision Edge Marketing

DECEMBER 13, 2022

But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. Ideally, these funds are used to support the implementation of the strategies and plans necessary to achieve the expected business results. Marketing, for example, might have Advertising, Events, PR, Content, etc.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Making the Switch from Live to Virtual Event Marketing.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

B2B Marketing Traction

APRIL 23, 2012

You see, what most businesses do is just show up. They don’t plan strategically. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. Invite them to a webinar.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Embrace Marketing Partners. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Allocadia

MARCH 27, 2020

Let’s address the issue right away: this is not the spring season that marketers have been planning for. Game plan some “what if” scenarios so that when plans need to change you’re ready to pivot. Is there something else we could do with the presentation material such as a webinar, ebook, or guide?

Planning 64

Planning Marketing Plans Paid Search Agency Budget Programs 64

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

6sense

OCTOBER 1, 2021

No wonder companies in traditional sectors like security and manufacturing have clung to their traditional ways of marketing and selling as long as possible. They prefer the wink at the trade show booth or the telling statement in the sales call to the obfuscation of the internet. . The Design of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

B2B Marketing Directions

MAY 31, 2020

(For the past several weeks, my posts here have focused on the impact of the COVID-19 pandemic on marketing and on how marketing leaders should respond to the crisis. So, I'm returning to more "normal" B2B marketing topics beginning with this post. So it's likely that 2020 will be a record-breaking year for webinars.

Webinar Metrics 64

Webinar Metrics Planning Advertising Benchmark Trade Show 64

Walker Sands

JANUARY 4, 2021

The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out. And as we delve into the new year, planning means looking back at what was learned in the early months of the pandemic to be successful.

Planning 40

Planning Marketing Plans Advertising Agencies Trade Show 40

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Somewhat more surprisingly, the largest share (62%) still want to attend webinars. Those developments will permanently change how events are planned, produced, and participated in going forward.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. But now, mere months and a global pandemic later, live virtual events have become one of the most critical tools in a marketer’s arsenal. But here’s the thing: Webinars still work.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. Three Considerations to Inform Your Marketing Action Plan. Consider Account-Based Marketing.

SMB 67

SMB Planning Marketing Plans Allocation 67

Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ).

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Biznology

MAY 6, 2020

We B2B marketers had our plans all worked out. All in-person events have been canceled, from B2B conferences to trade shows to you name it. We need to drive leads to the sales force whether we have trade shows or not. Can you shift to webinars instead of in-person events?

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. What’s the secret to an effective Webinar invitation? • Thursday, June 16, 2011.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. What is B2B Event Marketing?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118