Martech

APRIL 19, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. Don’t miss out on the opportunity to make sense of your marketing attribution and get to value quickly with our easy-to-follow guide.

Multi-Touch Attribution 72

Multi-Touch Attribution Multi-Channel Marketing & Strategy Marketing 72

Mass Analytics

MARCH 21, 2023

Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. How does that work? The not so fun definition?

Marketing Mix 52

Marketing Mix Lead Ranking Planning Advertising Agencies 52

Biznology

JUNE 21, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Benchmark Email

OCTOBER 19, 2021

For a small to medium-size business, affiliate marketing is an easy way to earn some extra revenue while keeping inventory and labor costs to a minimum. It is a marketing strategy that allows you to offer more to your customer base while capitalizing on the efforts of a brand partnership. Interested in learning more?

Advertising Benchmark 95

Advertising Benchmark Advertising Mediums Marketing & Strategy Cost 95

Benchmark Email

FEBRUARY 1, 2023

For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. Early in the 21st century, marketers began a new method for finding and connecting with customers:… The post Inbound Marketing 101: Part One – What Is It? appeared first on Benchmark Email.

Inbound Marketing 52

Inbound Marketing Advertising Benchmark Email Marketing Advertisements 52

Benchmark Email

FEBRUARY 1, 2023

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. One reason inbound marketing can seem… The post Inbound Marketing 101: Part Two – How to Implement It appeared first on Benchmark Email.

Inbound Marketing 52

Inbound Marketing Advertising Benchmark Email Marketing Promotion 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. We’ve all been there! What Does a Likert Scale Look Like?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. We’ve all been there! What Does a Likert Scale Look Like?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Search Engine Journal

JUNE 30, 2021

Starting an account-based marketing (ABM) program for your company? The post Account-Based Marketing 101: Avoid These First Campaign Mistakes appeared first on Search Engine Journal. Learn how to avoid common mistakes and succeed in your first campaign.

Account Based Marketing 93

Account Based Marketing Campaigns ABM Paid Search Agency 93

Anyword

SEPTEMBER 28, 2023

It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. Using Performance to Look into the Future Until now, these have been largely backward-looking metrics: How did our marketing perform?

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. Using Performance to Look into the Future Until now, these have been largely backward-looking metrics: How did our marketing perform?

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Content4Demand

MAY 4, 2021

But you don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit. This marketing task is more science than art—although you could argue there’s a bit of both. The post Content Audits 101: Assess B2B Marketing Value appeared first on Content4Demand.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Planning 97

Planning Webinar Metrics Email Marketing Work Management 97

Benchmark Email

FEBRUARY 1, 2023

In part one of this series, we covered what inbound marketing is, but let’s reiterate it for the listeners in the back.

Inbound Marketing 52

Inbound Marketing Tools Advertising Benchmark Marketing Prospects 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

Kapost

APRIL 11, 2018

The post Programming 101 for Marketers appeared first on Kapost Content Marketing Blog. Let’s face it: barring some Cormac McCarthy-ian dystopia, digital know-how is only going to become more vital as a basic skill set. In the spirit of adjusting our attachment to traditional.

Marketing 66

Marketing Content Marketing Content 66

Madison Logic

JUNE 24, 2019

Account-based marketing, or ABM, continues to be a trending topic among B2B marketers across the industry. It’s not a new term, but many companies are still figuring out how to incorporate ABM strategies into their marketing efforts. In some ways, ABM is the opposite of traditional B2B marketing.

Account Based Marketing 72

Account Based Marketing ABM Marketing & Strategy Paid Search Agency 72

US Data Corporation

MAY 13, 2020

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA. Direct Mail Marketing.

Direct Marketing 52

Direct Marketing Telemarketing Marketing Budget Paid Search Agency 52

Lake One

OCTOBER 15, 2020

Get right to the most important opportunities that trickle their way through traditional marketing and sales funnels? Aligning your sales and marketing teams around a business strategy called account based marketing can make that kind of laser-focused buying experience happen. Wondering how?

Account Based Marketing 52

Account Based Marketing Course ABM Planning 52

Roketto

SEPTEMBER 19, 2018

Let’s kick off this next post in our content marketing 101 series with the definition of one of my most loathed words: Bandwagon - a particular activity or cause that has suddenly become fashionable or popular.

Social Media 81

Social Media Content Marketing Marketing & Strategy Social Marketing 81

Ahrefs

MARCH 22, 2023

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company. In this guide, I share the five main marketing channels … Read more ›

Paid Search Agency 104

Paid Search Agency Marketing Advertising Channels Companies 104

BenchmarkONE

APRIL 16, 2020

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. One reason inbound marketing can seem so overwhelming is that it’s never really finished. One reason inbound marketing can seem so overwhelming is that it’s never really finished. Know Your Audience.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

markempa

MARCH 17, 2014

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? I emailed a little more with Philip after this note, and he explained that his background is not in sales, marketing or business development, but rather materials engineering. “ on b2bleadblog.com. Question #1.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. If you have never heard of the marketing flywheel before, keep reading. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. If you have never heard of the marketing flywheel before, keep reading. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

BenchmarkONE

APRIL 7, 2020

For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. Early in the 21st century, marketers began a new method for finding and connecting with customers: inbound marketing. Inbound marketing turns traditional marketing efforts on its head.

Inbound Marketing 77

Inbound Marketing Top of Funnel Paid Search Agency Sales Qualified Leads 77

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Walker Sands

APRIL 13, 2023

Last year, the global market for influencer marketing grew to $16.4 But how does this marketing trend translate to the less camera-friendly world of B2B companies? In B2B, influencer marketing’s popularity is growing. What Is B2B Influencer Marketing, and How Does It Differ From B2C? billion, up from $13.8

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Thought Leadership Paid Search Agency 52

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Alaniz

DECEMBER 8, 2017

The post Mobile Marketing 101 appeared first on Alaniz Marketing.

Mobile Marketing 69

Mobile Marketing Marketing 69

protocol 80

FEBRUARY 27, 2024

AI and marketing is a pairing that only works if you put effort into the relationship. Learn how to write prompts so the output always meets your expectation:

Content 59

Content Marketing Copywriting Content Marketing 59

Brandpoint

NOVEMBER 18, 2019

While these two plants are closely related , they are classified differently under law, and understanding the difference is crucial to using and marketing CBD legally. CBD Marketing: What you CAN do. The next digital space you’ll need to consider for marketing your CBD brand will be social media. CBD and Social Media.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

Lake One

OCTOBER 15, 2020

Get right to the most important opportunities that trickle their way through traditional marketing and sales funnels? Aligning your sales and marketing teams around a business strategy called account based marketing can make that kind of laser-focused buying experience happen. Wondering how?

Account Based Marketing 40

Account Based Marketing Course ABM Planning 40

Lattice

JANUARY 6, 2016

7 Predictive Marketing Ideas. But have you thought about how you might use the score in your marketing programs as well? Low Leads (ex: D) = Nurture via marketing automation. Many marketers are making use of retargeting technology to show highly targeted display ads to their leads across the web. Field Events.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Hive9

DECEMBER 8, 2016

As marketers, we’re constantly working to predict future outcomes. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results.

Forecasting 100

Forecasting Planning Marketing Tactics 100

Go Beyond SEO

DECEMBER 20, 2018

Check out this guide on law firm marketing. One of the most effective ways to build your practice is to have the right digital marketing strategy. For a more effective and revenue-boosting strategy, check out these law firm marketing tips. Law Firm Marketing Tips for Your Digital Strategy. Know How to Use Social Media.

Planning 79

Planning Social Media Marketing & Strategy SEO 79