SmartBug Media

AUGUST 12, 2020

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Martech

APRIL 22, 2022

As AI improves, use-cases are only going to increase. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. We’ll cover: Why AI marketing matters.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Regardless of the actual name you use, the goal remains the same.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. Image attribution: Johan Mouchet.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Buffer

DECEMBER 10, 2018

Or that 80% of marketers say video has increased time spent on their website? This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. It’s common across B2B and B2C!

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

LeadSquared

OCTOBER 27, 2015

How successful have your online branding efforts been? Well, we all are – which is why the last week’s webinar on Online Branding Strategies was such a hit! Come listen to Mr. Radhakrishnan G founder and CEO of WebNamaste talk about online branding hacks that can effectively impact your business. View the Recording.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. According to a study done by Professor John A. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. 1) Your Own Marketing Sucks. 1) Your Own Marketing Sucks. So why the hell would a company hire an agency that doesn't prioritize their own marketing?

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Maybe you can use some of these in your next budget meeting.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Salesforce Marketing Cloud

JANUARY 11, 2024

If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Marketing Blender

OCTOBER 7, 2021

Contact Us. Then, it’s time to build a strategy for delivering this brand to your market. Then, it’s time to build a strategy for delivering this brand to your market. Here are a few key questions to explore: Can imitating popular B2C branding strategies work for B2B? Creating Success with Your B2B Branding Strategy.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

SmartBug Media

SEPTEMBER 3, 2020

Whether you’re a B2C or B2B manufacturing organization, people are spending time online trying to vet your credibility and trustworthiness before ever picking up the phone to do business with you. The reality is that 88 percent of consumers begin their purchasing process online. The buying process is changing.

Paid Content 111

Paid Content Paid Search Agency Paid Social Agency Buyer Personas 111

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Marketing isn’t sales.

Work Management 252

Work Management Marketing Management Paid Search Agency Budget Programs 252

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. Definitely!

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Marketing isn’t sales.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Strategic-IC

NOVEMBER 16, 2023

Account-based Marketing is all about focus. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Trinity Nguyen , VP of Marketing at UserGems , about her ABM journey and unique surround-sound approach. Account-based Marketing is not about ‘spray and pray’ tactics. 6 tips for surround-sound ABM 1.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Tips 62

seo.co

OCTOBER 6, 2023

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). Now obviously, not all of these link building services are worth using. The only downside is that some link building services use unscrupulous or predatory tactics, ultimately harming your site more than helping it.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Hubspot

APRIL 13, 2021

Geographical market specifics. That equation is used to understand how a price change is reflected in a product or service's supply and demand — if demand stays the same when its price changes, the commodity is inelastic. You also need to understand your market and industry trends. The right pricing can make or break a business.

Pricing 76

Pricing Price Elasticity Optimization 76

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? What if I told you that the company that manufactures these boots is a small brand with fancy stores and endorsements from renowned individuals?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JANUARY 22, 2018

Here are the evaluation criteria to use when picking a sales training program: Location: Is training delivered virtually, or will the trainer come to you? Intended audience: Are you in the relevant industry, market, or role? Length: How will you fit training into your and/or your sales team’s schedule? Price: Contact Hoffeld Group.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

OCTOBER 1, 2018

Nowadays, no matter what industry you work in, most marketers generally use the same tactics. It’s often used in stores, but it can also be used online. Designing window displays is like creating content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience.

Merchandising 74

Merchandising Examples Display Storytelling 74

Outgrow

SEPTEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Jay McBain for our monthly podcast – ‘ Marketer of the Month ’! Marketing before vendor selection – how to capitalize on the 28 moments before the deal. Why marketing is no longer limited to a pre-sale activity. About our host: .

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

Heinz Marketing

FEBRUARY 5, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we are featuring some of the best and brightest minds in B2B sales and marketing. Matt: This is our last episode of January.

Sales Management 58

Sales Management Top of Funnel Enterprise Management Work Management 58

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. And…Marketing needed lots of help. So I followed my frustration into a marketing career and have never looked back.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. Even if it’s not much of a secret, it’s still a pretty good marketing idea.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. However, not all of your online searches will yield helpful results. We’ve got your back and have compiled some of the top online resources for you to check out. But never fear!

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. However, not all of your online searches will yield helpful results. We’ve got your back and have compiled some of the top online resources for you to check out. Don’t believe us?

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. However, not all of your online searches will yield helpful results. We’ve got your back and have compiled some of the top online resources for you to check out. Don’t believe us?

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Navigate the Channel

AUGUST 21, 2023

Recycling or repurposing your marketing content for greater return on investment (ROI) is right out of the brand extension ideation playbook. Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content. You know the exercise.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65