Remove long-tail spot operations
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Ten Ways to Use Google Trends to Increase SEO

Stevens & Tate

Google Trends operates in a relativistic manner. Therefore, never overlook the context and avoid personal blind spots when trying to increase SEO. Today’s health story may not be a headline on Google Trends; however, it may help you spot topics to watch out for. 6. Use Long-Tail Phrases. 3. Context is Key.

Trends 73
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4 tips to navigate the advertising impact of iOS privacy changes

Martech

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. Unlock more data with UTM tracking.

Privacy 113
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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Now in 2020, these essential elements of the marketing mix are operating at maximum capacity for any advertiser worth their salt. This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty.

Studies 69
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How Content Marketing and Advertising Are Combining Budgets and Best Practices

Content Standard

Marketers from either team increasingly find themselves engaging with insights and practices traditionally considered exclusively under the other side’s operational umbrella. With nowhere to pivot without sacrificing efficacy, content marketers will need to learn how to operate in these saturated spaces.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Taking up the first organic spot for your target keyword is not enough anymore. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. Your PPC team operates like a stock broker, optimizing for the highest return on investment.

PPC 101
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How to Rank (and Convert) with Landing Page SEO

Unbounce

evidence people stay on the page for a long time. Looking for some sweet examples of long-form landing pages for your newly inspired SEO content? By keeping an eye on this, you’ll be able to spot areas that you can tweak as well as opportunities to rank better. a healthy keyword density. a lengthy word count. low bounce rate.

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Technical SEO Explained: The Essential Guide for Marketing Leaders

ClearVoice

The Interplay between Technical SEO, On-page SEO, and Off-page SEO Technical SEO doesn’t operate in isolation. Technical SEO must adapt to these natural language searches by optimizing for long-tail keywords and phrases. Webmasters should aim to secure these coveted featured snippet spots.

SEO 52