Contently

FEBRUARY 8, 2023

Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Use Google Trends to find keyword phrases relevant over long and short periods.

Marketing AI 173

Marketing AI Trends Google SEO 173

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

KoMarketing Associates

MAY 13, 2020

We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them.

Features 165

Features Google B2B Marketing Top of Funnel 165

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. Start a blog focused on bankruptcy law Landing pages aren’t the only type of content that can rank.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Brightedge

NOVEMBER 30, 2021

it is understood by search engines to be the most relevant and authoritative result for that keyword in that context), and will garner a top spot on the search engine results page. Wikipedia pages, blog posts, and instructional videos). The 4 Types of Search Intent. There are 4 common types of search intent: 1.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Hubspot

MARCH 19, 2020

If there's a lot of competition in your space and you're gunning for the top spot in your target audience's mind, your primary goal for content marketing is probably SEO. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Optimizing Blog Posts.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. million (at the time of writing).

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

seo.co

FEBRUARY 10, 2020

SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. In other words, there’s no formula for how long it takes to reach rank one; it all depends. How Long to Reach Rank One?

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Digilant

OCTOBER 5, 2023

In this blog, we’ll outline exactly how to build a brand awareness campaign, what strategies are best to introduce your brand to consumers, and how to stay top of mind until they are ready to convert. For that reason, use these ad spots to convey information or provide answers to common questions consumers have about your brand.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Vision6

JANUARY 19, 2021

A little goes a long way. Notice weak spots in your competitors’ customer communications and be better. Web and blog content lies at the foundation of good marketing. Find their weak spots and provide the solutions. One way to do this is by targeting your competitors’ long-tail keywords.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. The topic clusters model.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

ClearVoice

AUGUST 7, 2023

From an SEO standpoint , it’s not just about spotting high-volume keywords. ” So you create a TOFU long-form piece about that topic. And despite being a challenge, a comprehensive long-form content strategy will increase your chances of ranking and make the effort worthwhile. And that means getting clarity.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Animalz blog

MARCH 8, 2023

There is a sweet spot where extra time and energy generate meaningfully better results, where the juice really is worth the squeeze. Basic information was long ago covered. Targeting long-tail keywords. Beyond that threshold, better quality usually generates better results, but at a diminishing rate.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. But what a lot of people miss is the fact that “content” refers to more than just the articles on your blog. That much is true.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

KoMarketing Associates

AUGUST 18, 2015

Blog posts? However, if it’s a term that seems to be less competitive (typically long-tail keywords fall into this category), we may be able to rank on the first page by simply executing a well-targeted blog post. Are there a lot of homepages appearing for a specific keyword? Whitepapers? Diversify Your Assets.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

A Better Jones

AUGUST 13, 2019

Don’t forget that SEO matters for blogs, email newsletters, videos, event promotion, images - pretty much everything! Put a tail on it. If you’ve got a keyword that you really want to use, but are worried about its high difficulty score, increase its search potential by combining another word or two and creating a long-tail keyword.

SEO 53

SEO Long Tail Marketing Content Keywords 53

seo.co

JULY 11, 2022

Google is a more valuable platform than every phone book, bus stop, billboard, and radio spot combined. Long-tail keywords are where you’ll find the most success. Most family law attorneys know they need a blog. As a result, these blogs usually end up looking like a hodge-podge of random topics.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

EMagine B2B Blog

MAY 21, 2018

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. Ranking in the #1 spot for a pointed search query can not only bring organic traffic to your site, but also raise your authority with Google as a whole. Focus on featured snippets.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success. Watch Duplicate Content. Create an Outline.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Biznology

AUGUST 16, 2011

Maybe the reason why you can't even quite get into the top-five or number-one spot on Google search is because you're not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages , especially when your modern CMS is backed by a database. Image via Wikipedia.

Adsense 80

Adsense Industry CMS Google Long Tail Marketing 80

KoMarketing Associates

SEPTEMBER 20, 2016

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Make sure the piece of content (whether it’s a blog post or a landing page) is created with just the answer to that question and supporting detail in mind. Step 5: Be Patient.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. It’s happened to me many times, which is why I now use Pocket to save all my articles (with the click of a button) in one spot.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Unbounce

FEBRUARY 7, 2019

evidence people stay on the page for a long time. You should also engage in link-building strategies , just like you would for any blog post or product page. Looking for some sweet examples of long-form landing pages for your newly inspired SEO content? a healthy keyword density. a lengthy word count. low bounce rate.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Hubspot

DECEMBER 22, 2020

Taking up the first organic spot for your target keyword is not enough anymore. The paid result takes you to a product page, while the organic result is a blog post — both super specific to the search term. It's unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads.

PPC 101

PPC Work Management SEO Top of Funnel 101

ClearVoice

NOVEMBER 3, 2023

For instance, you want search engines to prioritize crawling and indexing your latest blog posts. To do this, you can set up an XML sitemap that specifically lists your recent blog posts. Technical SEO must adapt to these natural language searches by optimizing for long-tail keywords and phrases.

SEO 52

SEO Work Management Tagging Marketing Management 52

KoMarketing Associates

JUNE 1, 2016

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC). Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Scoop.it

FEBRUARY 10, 2022

You need to find the sweet spot that will bring you the most benefits from both. Optimize your content creation process and produce quality blog posts while curating data from third-party sites. Research the phrases and specific long-tail keywords they use when looking for data on social media.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Ambal's Amusings

APRIL 21, 2010

Why should you quickly groom internal resources for content assets and blogging? Blog B2B Marketing Twitter GalenDY. " The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Strengthen weak spots. Related Blog Posts.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies). Seemingly every company today has a blog, Facebook page, Twitter handle, and more. B2B Online Marketing Blog Content Marketing content marketing world cup'

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buffer

APRIL 9, 2019

Create automation rules to get messages into the right spots. We’ve found that you don’t have to share the same exact number goals across marketing and support as long as you’re aligned on the bigger vision. or “This blog post from @buffer is so great”) tend to be less urgent in nature. We’d love to hear what you think.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Method and Metric

APRIL 22, 2020

By the end of this webinar, you’ll have the tools and knowledge to: Gain a better understanding of SEO and how it can fit into your marketing efforts Prioritize the low-hanging fruit + things you can control Use the right tools to make smarter decisions Build a long-term plan to grow your audience + revenue. Alright, so let’s get started!

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Hubspot

APRIL 27, 2013

Your sweet spot will be keywords with some significant search volume -- not too high, not too low -- and Low or Medium competition. Once you''ve sorted the way you like, look for long-tail keywords -- keyword phrases that are typically three words or more -- off of which to generate topics. You''ll now see a list of keywords.

Keywords 28

Keywords Long Tail Marketing Tools Tips 28

Scoop.it

MAY 28, 2019

Knowing which SEO blunders are most commonly made by copywriters will help you spot issues early on and be more aware of how content and SEO mesh together to create an impact for your brand. And most SEO gurus aren’t particularly skilled at developing powerful marketing content. It’s at this critical junction that problems emerge.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Referral Rock

OCTOBER 9, 2019

And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank. It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. 98% of the marketers we surveyed have an active blog.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

KEO Marketing

OCTOBER 21, 2015

We were a bit surprised to spot a recent survey showing that only slightly more than 10 percent of marketers create their content with specific customers or targets in mind. Smart marketers know the value of matching content to align with long-tail keywords and questions.

Paid Search Agency 48

Paid Search Agency Long Tail Marketing Advertising Agencies B2B 48