Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board).

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). This includes business listings, job posting websites, and social media platforms (which we will discuss a bit later). A Professional Social Media Presence. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Biznology

JULY 10, 2014

That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.

Social Media 80

Social Media Media Web 2.0 Long Tail Marketing 80

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Contently

MARCH 1, 2022

As a result, the original creators began to kick up a media stink. IG followers,” wrote comedy editor Megh Wright on Twitter. “If And they’ve been around since long before the Internet. But social media platforms have overtaken them as Internet users’ go-tos for new information.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Note: the platform is without advertising opportunities.for now.)

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I have been consulting some bouncing social media babies recently and they’re doing it right. And with 43,571 followers on Twitter and 4,777 friends on Facebook , maybe I am “that guy.” I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Scoop.it

DECEMBER 29, 2022

A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term. Post Consistently on Social Media. This means some of your prospects are probably surfing through Twitter or Reddit for answers.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

KoMarketing Associates

MAY 14, 2019

Consider the longer tail terms that are most relevant to the post. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track. Key questions to consider: How long has the post been live?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. For example, if you work for a B2C e-commerce organization, you should produce content around the holidays for Q4 when interest on social media and search engines are at their peak. Bringing it All Together.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Biznology

MARCH 13, 2018

From my early days playing D&D as a tween to ordering Harry Potter and the Philosopher’s Stone from the UK not long after it was released, I’ve resented being a Muggle. According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction. Guess what!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The big takeaways for me: Add real value and have fun with your social media efforts. Altruism has a long tail.

Social Media 100

Social Media Media POS Paid Search Agency 100

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Boosting your social media efforts. Go beyond Facebook or Twitter posts. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. Creating business pages on social media networks.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. All for value for value.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

KoMarketing Associates

JULY 18, 2017

You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Is it long or short-form content? Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Are there a number of subheadings throughout the pieces?

SEO 141

SEO Long Tail Marketing SERP Content 141

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Webbiquity

FEBRUARY 22, 2010

Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say! Okay, we all need to eat, and there’s nothing wrong with occasionally promoting your content, product or service on Twitter.

Twitter 100

Twitter Phishing Broadcasting Digg 100

Content Standard

NOVEMBER 22, 2014

According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to create and distribute relevant, timely content to consumers. Just as big data has shown, small data can help lead the way into high social media ROI.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Include relevant keywords and long tail keywords in your title, content, meta title, and meta description for the best impact. Be active on social media. Conclusion.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

SmartBug Media

AUGUST 24, 2022

A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates. Social media promotion. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SnapApp

JUNE 12, 2012

LinkedIn.enough names are orbiting the sun of "Social Media" it's hard to make sense of it. And that's without accounting for how rapidly the social media landscape changes. However, reports suggest that Facebook fans are among the lowest quality of social media subscribers in terms of engagement.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

Valasys

MAY 25, 2023

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Break down long paragraphs into shorter, digestible chunks to enhance readability.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Share Video on Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Valasys

FEBRUARY 5, 2024

With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online. This includes social media platforms, email marketing, influencer marketing, and other emerging channels.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40