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Brand lifts: does your advertising make an impact?

illumin

To put it in another way: it’s the measurement of how your ads are shifting and shaping customers’ perceptions and behaviors; the positive results that your brand has experienced (via customer’s brand interactions) after a marketing campaign. Specifically, it helps to uncover how an ad campaign impacts the perception of your product or brand.

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Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94
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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

According to one study it’s the fourth highest source of traffic for affiliate marketers. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR.

Promotion 306
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Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency

Bluetext

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more frustrating is seeing the same ads over and over again. Decrease Ad Frequency. Another great way to reduce ad fatigue is by updating your creative frequently.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. Actually, yes.

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How to Increase Sales With Social Media: 9 Expert Tips

Optinmonster

According to a study by Stackla , 79 percent of people say user-generated content highly impacts their purchasing decisions. You can also get this content on your website by adding a social media feed. And, of course, if you are a B2B brand, LinkedIn would be an ideal starting place. How does influencer marketing work?

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough.