The first part celebrates things good marketers have been doing for years by telling us that storytelling happens only with blogs and YouTube.  There’s a bit more Ritual Shaming of the Old (we like to be interrupted by LinkedIn, apparently). The authors also impose a little reality on the notion that social media are instantly measurable and that test-and-learn cycles can be accelerated in our shiny new age.  Books Social Media B2B marketing bizmarketer book review Elizabeth Williams Hand-Wringers linkedin Ritual Shaming social media The Now Revolutionaffiliate link. MORE >>

Want to know why B2B sales is getting tougher? Hint - the customer doesn’t feel they need a Sales person as early in the sales cycle as they used to.) Don gives a great description of why sales people are getting pushed out of the sales loop by the self-service nature of the Internet. Of course, SoftwareAdvice and EchoQuote are poised to help Sales get back in the game , but that’s another discussion. Recently, one our our best sales people went out on maternity leave. IT” is the disintermediation of the sales person. MORE >>

Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Home Ideas Blog Brainshark Articles 3 Ways Sales Teams Use Video Content to Drive Business. Ways Sales Teams Use Video Content to Drive Business. In fact, more companies these days have realized that video can also be a powerful sales enablement tool for their reps. recent study by the Aberdeen Group shows that many high-performing companies have found new ways to use video throughout the sales cycle or, as they call it, the “buyer journey.” MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Resource MORE >>

Customers’ abilities to independently discover and broadcast information across a variety of social networking platforms has in turn diminished the longstanding sales person’s ability to influence and control the way products, solutions, and services are perceived by their prospects. As a result, the sales professional is no longer the keeper and disseminator of information; that role has been usurped by the ever-widening social web. The problem is that the buying process is changing faster than sales organizations are responding. Benefits of Social Selling. MORE >>